Make Your Own News
With TV news services slashing budgets amid increasing air-time demands, diversity of content is a major casualty. It's increasingly difficult for service providers and corporates with a genuinely interesting story to have it told in a constructive way on TV news.
This downward spiral appears irreversible, but one compelling fundamental principle has bridged the digital divide - A good story is still a good story, even if many owners of corporate social channels don't understand it or how to achieve it, and TV news outlets can no longer deliver.
Now more than ever, the time is right for service providers and corporates to develop their own digital channels and curate them with authentic, informative and engaging content. And no, that doesn't mean agency created advertising!
A steady stream of good stories, well told, will still grow an audience, and that's a promise!