Make Your Online Content Great
What makes content great? It boils down to 4 important criteria. Apply these to your content to improve the way that you connect with your target audience online.
Understandable
Make sure your content is presented in a way that your target reader will understand. Whether text, audio or video, the message needs to make sense.
Keep in mind that online readers scan items. Make sure the headline and subheads tell the story.?Provide the most important details up front.
Actionable
Your content has a purpose. Your call to action should reflect that purpose.
You get the idea. Make it easy for people to act on the purpose behind your content.
Findable
Your content can’t be great if no one can find it. Be sure to know the words and phrases (keywords, anyone?) that your target reader uses when looking for information. Use those words in the title and subtitles, as well as within the content. Also be sure to use keywords in ALT text for images and the meta description tag.
Shareable
Speaking of sharing, getting readers to share your content with their network is an important ingredient to building online credibility. Research shows that content is more likely to be shared that:
Sales Enablement Analyst
2 年Good post Jill. Looking forward to seeing more from you.
B2B sales specialist. Author. Displaced Canadian. #nohoodwinkeryhere, #integrityisimportant
2 年Once again, perfectly presented suggestions that are oh so obvious, but things I don't ever think to do. Thanks Jill! Looking forward to chatting more tomorrow!
HR Compliance Expert and Fractional CHRO for Small & Mid-Sized Businesses
2 年Jill Kurtz, APR, your point about emotional posts being widely liked and shared is so interesting to me. Each time I see a businessperson post on LI that they've beaten cancer; gotten a job after a year of looking; welcomed their military-deployed child home; or served food in a homeless shelter, I look at the tens of thousands of likes and thousands of shares and comments and I think: is it pandering, or is it heartfelt? Either way ... darn; that's a lot of likes. Should I try something like that? (Genuine stories only, of course!)
Systems to Streamline. Strategies to Scale. ?? I help entrepreneurs elevate their operations so they can get out of the weeds and scale their business.
2 年Your comment about explicitly asking for a share got me thinking... I hear YouTubers constantly asking their viewers to "like and subscribe." I wonder why I don't see that kind of explicit ask here on LinkedIn more often? There something that feels a little icky or disingenuous sometimes to ask people to engage with your content just for the sake of the algorithm. But is that a real or a limiting belief? What's your take?