Make your non-performing website perform in 2019

So you have a website designed a couple of years back with an objective to serve your customers with enough information about your product and service. But unfortunately, you feel it’s not working for you anymore because you’re not getting enough traffic, engagement or conversion from your existing website. Why it’s happening, have you ever asked this question to yourself or your team/associate who is taking care of your websites.

Website is the face of your company or a first entry door today where people find you. A potential customer sitting across a different geographical location cannot visit your office but they can easily judge/know your business, potential, expertise, and capability on the first visit of your website.

Today, in a fast-paced world where technology is changing/upgrading every day and week, it is hard to match the current expectation of users, aligned with new technologies. Users now don’t want to visit your website for browsing or just to get a set of information. But they want to talk with your website and get things done instantly as possible. So if your website is not able to talk or engage your customer then it is as good as a dumb website and you cannot expect results from a dumb.

If your website is not talking to your customer or perhaps dumb, this is how you can transform it from DUMB to a SMART website.

What is a SMART website? If this question is hammering your brain, that means you’ve read my above post carefully. Keep going!

What do I mean by SMART website? A smart website is a

• Websites which tells a story
• Websites which communicate their stories viscerally
• Websites which is designed with a goal or objective in mind
• Websites which is intuitive
• Websites which work natively on any device
• Great design is for the People

It’s Time to Stop Building Dumb Website and Start Building SMART websites

Stay tuned… Coming up next, how to develop a SMART website for your business!

• Ideation
• Conceptualization (Wireframes/ Mock-ups)
• Content and Engagement Strategy
• Ui Ux Design Plan
• Tools & Technology required
• Search Engines Guidelines to get the max conversation
• User Testing
• Go-Live Plan
• Risks & Measure to avoid those risk