MAKE YOUR MESSAGE STICK

If you don't connect with your reader, you lose.

In Bernadette Jiwa's excellent book, Make Your Idea Matter. She shares that most of those who buy a book will read a 1/3 of it and put it away for good.

We have so many choices today, we even choose to abandon the things we choose to do.

How do you hold others attention in an age of 10 second focus?

"People don't want more information, they are fed up to their eyeballs in information. They want faith, faith in you, your goals, your success, in the story you tell."

----Annette Simmons

In the Heaths bestselling book Made To Stick, the brothers share how to connect on an emotional level with your readers.

1. Make your message simple.
2. Put in something unexpected.
3. Make your ideas concrete, so everyone understands them.
4. Bake credibility into your story, with details, data, or from an authoritative spokesperson.
5. Top it with emotion, know what emotion you are looking for, make them feel about your subject so they will care.
6. Wrap it all up with a story, stories motivate people to act through inspiration.
7. Believe in yourself, you need to or others won't, and you're worth the effort.