Make your marketing more Kirk. And less Spock
Have you been watching Picard, the spin off from Star Trek: The Next Generation in the 90s? What a show! WHAT A SHOW!
It finished its final season last week and - no spoilers - I was genuinely so moved that I shed some tears.
Yes. I cried over Star Trek. And I'm not ashamed to admit it.
< engage tenuous link between MSP marketing and Star Trek >
Looking back a bit further to The Original Series (1960s Star Trek), too many MSPs have a Spock approach to their marketing.
Spock is a Vulcan, a being of pure logic with fully suppressed emotions. If he was picking a new MSP, he would look purely for evidence to satisfy his brain:
- Experience
- Qualifications
- Accreditations
And this is the evidence that many MSPs offer on their website.
HOWEVER... this is highly illogical... because right now we don't have any Vulcans on the planet...
So let's flip over to Captain Kirk, a highly flawed human being driven more by his emotions than by his brain. He would pick an MSP based on:
- Pictures and videos of the people he'd be working with
- Social proof, such as reviews and case studies
- An overall feeling of "I like these guys"
Captain Kirk may be just a fictional character (it hurt me to type that). But he's a lot closer to how real people make buying decisions than Spock is.
Make your marketing more Kirk. And less Spock.
Owner at Magic IT Services Ltd. - IT Support, Consultancy & Access database development
1 年I just have Ep 10 to catch up on now, but keep feeling slightly worried about watching it. I quite enjoyed all the series, but it did get a bit clichéd at times. I am still not sure if Season 2 wasn't a bit of a turkey or not - I might have to re-watch it afterwards.
I’m the least IT like person you’re likely to meet! Would you like to join the IT happy league? Drop me a line on 01903 259923.
1 å¹´PS I watched E7 & E8 last night, WOW! I'm braced for the last two. You're right, what a comparison to the earlier productions. The quality of writing and acting is quite frankly in another galaxy! ??
I’m the least IT like person you’re likely to meet! Would you like to join the IT happy league? Drop me a line on 01903 259923.
1 å¹´Oi Paul, stop stealing my ideas ?? ??