Make your LinkedIn profile a story people actually want to read.

How many times have you simply copied and pasted your CV into LinkedIn, thinking it would do the job?

It’s time to rethink that strategy.

Why LinkedIn is more than a CV

A CV is formal—structured, precise, and often a bit impersonal.

But LinkedIn? It’s your chance to break free from that rigid format and really show who you are.

Your LinkedIn profile isn’t just a list of your past jobs and skills.

It’s a living, breathing story of your career journey, your aspirations, and most importantly, your personality.

This is where you can connect with people on a much deeper level.

How to tell your story

If you’re just copying your CV into LinkedIn, you’re missing the point.

Think about what truly matters—what do you want people to see when they visit your profile?

What moments in your career have defined you?

Here’s how you can make your LinkedIn profile stand out:

• Personalise your headline: Your headline is your first impression. Make it count. Instead of sticking to your job title, describe what you really do and how you bring value.

For example, "Helping Brands Thrive Through Creative Strategy" speaks volumes more than just "Marketing Manager."

• Write a summary that speaks: This is where you get to be human. Share your career journey, your achievements, and what drives you. Let a bit of your personality shine through—people want to connect with you, not just your job title.
• Share your challenges and learnings: Don’t shy away from talking about the tough times. Sharing what you’ve learned from your challenges shows growth and resilience.

It’s these stories that people will remember.

Engage with your network

LinkedIn is not a static space—it’s a platform for ongoing interaction.

Don’t just set up your profile and walk away. Engage with your connections, share your thoughts, and join conversations.

By doing this, you’re not just keeping your profile active—you’re building relationships.

The bottom line

Your LinkedIn profile is more than just an online CV.

It’s a reflection of who you are, both professionally and personally.

It’s your opportunity to tell your story, share your journey, and connect with others in a meaningful way.

So, let’s move beyond the copy-paste approach.

Use LinkedIn to show what makes you unique.

Ready to give your LinkedIn profile the attention it deserves?

Let’s start by telling your story—because that’s what people really want to know.

?