Make your LinkedIn presence work for you!
Founders and leaders on LinkedIn, we've got an Organic Campaign Alert just for you!
LinkedIn has emerged as a powerful platform for businesses and professionals to connect, network, and build their brand presence. We have been at it since long - steadily sharpening our skills in designing and executing effective organic campaigns on this platform.
And this is how it works.
One of our Mauritius-based clients, a B2B investment management firm, had a great client portfolio with a limited brand presence.
The Approach: We created a spectrum of content which was both finance-focused and globally appealing. We then paired it with specific content marketing techniques, which highlighted the firm’s thought leadership. And we began posting regularly from their LinkedIn pages.
Within three months, our published content successfully reached audiences organically in the areas of:
With the right content and approach, we reached the right audience.?
One of our desi clients had a similar problem as well.
The potential customers of our other Mumbai-based client, a benefits platform for blue-collar staff, were niche and specific to a few industries.?
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The Approach: First, we identified the right audience. Who? The decision-makers who employ blue-collar staff. Mostly HR professionals and CEOs of big blue-collar organizations. Then we focused on the what - what did they want to hear? And developed content accordingly. With consistency in posting the right targeted content,
So, how do we really know we are cracking it on LinkedIn? Here are the five parameters we measure -
We always advise our clients to listen to what their customers want to hear from them. While that does get good LinkedIn (and social media) traction, it also translates, more importantly, into significant offline engagement and leads.
How does one do that? We’re here to help.
Your north-star metric, that one true Key Performance Indicator that tells you the effectiveness of your growth engine, may or may not be among these 5 generally important KPIs.
We can help you find it and suggest ways to make the most of your learnings.
Every month, we at Clueless Monk Tech, to show our gratitude, offer free 30-min strategy sessions to 3 individuals/organizations that are trying to grow their brands. To register for our July, Aug, and Sept cohorts, click on the link - ?
Discover the secrets of brand development.