?? Make Your Ideas Relevant and Remarkable

Make Your Ideas Relevant and Remarkable!

Eleven is my favorite number. It has been for as long as I can remember, and I know that because of the horror that was my first online alias (littlel11 -- what was I thinking with all those Ls, Ts, and 1s?)

All that to say, I'm quite pleased that my friend and mentor, Tamsen Webster, MA, MBA , is the featured guest of Episode 11 of the #BrandtoFan Show. I don't have one favorite guest (they've all been terrific!), but I will tell you that this conversation is one I will queue up over and over, likely while shopping ThredUp for DVF dresses.

Tamsen is the mastermind behind "The Red Thread" method, which helps experts, organizations, and individuals drive action with their ideas by creating a story that results in real, transformative change. Her magic shines on stages as a speaker, in her book "Find Your Red Thread," and a variety of online places (like her YouTube channel and newsletter )

During our conversation, we dove into the importance of being relevant and remarkable in a world where attention is fleeting. Tamsen emphasized that every idea has a story beneath it, but it's crucial not to lose the core message in the storytelling process.

Three Top Takeaways:

• Align Brand Values with Actions: Ensure what you say aligns with the experiences you provide is essential to build trust and loyalty among your audience.
• Develop Your Red Threads: Create a cohesive and compelling narrative for your brand by connecting your core idea with the audience's worldview and desired outcome.
• Adapt Messaging for Different Audience Stages: Tailor your communication and storytelling to engage and resonate with your audience at various touchpoints in their journey with you.

I love ideas because they have that power. No matter the scale. They have that power of making a huge impact in some big or small way.

TAMSEN, WHAT ARE YOU A FAN OF?

Diane von Furstenberg – she's a brand. She is the founder of a clothing brand. I always aspired to the iconic piece of clothing that she designed, what's known as a wrap dress.?

The wrap dress was designed in the same year that I was born. I felt a lot of connections to it. But it was out of reach for me financially for a long time. I am lucky enough to have a mother who sewed and taught me how to sew. For many of the years before I was in a position to be able to buy DVFs, I would make them. Back in the 70s and 80s, she sold dress sewing patterns, and I could find them on eBay. So I would make my “TVFs,” my Tamsen von Furstenberg. Sometimes I would go to New York and find leftover actual DVF fabric, and then I would make my own dresses with that.?

I got my first job that paid me enough for one, and to celebrate I went to a DVF (Diane von Furstenberg) store in New York (I like to call it the Mothership) and bought myself my first official DVF dress. Now they're almost exclusively the brand I wear on stage because they're practical. I love them. I love what they stand for; it’s my go-to brand. It's embedded in how I see the world. It's like nice, clean lines, relentlessly pattern-driven, just like me.?

Even More Tamsen on the Brand to Fan Show!

To hear our full conversation, and learn more about Tamsen's approach to building fandom through relevant and remarkable ideas, be sure to check out this Brand to Fan Show episode at?www.brandtofan.show or wherever you get podcasts.