Make your email newsletter easy for everyone to read
Juana Poareo
Perfectionistic Proofreader & Content Writer | Accessibility Consultant | Sign up for the Access-able Audit today! | Hot Chile Addict??? | Dog mama ??
What Is This About?
The value of an email newsletter can't be overstated. It's a relatively easy way to reach your customers and sell your products and services. Plus, you can automate the process.
But I'm not here to talk about why you should have an email newsletter.
Today, I'm talking about how you can make sure everyone can navigate and read your newsletter, which is especially important for people with disabilities.
Why This is Important
When you make your newsletter easy to read, people with disabilities can understand your content. This helps them feel included and ensures that your message is reaching everyone.
Tips for Making Your Newsletter Easy to Read
1. Use Headings and Subheadings in the Right Order
Headings and subheadings help break up your content into smaller parts to make your information easier to follow.
2. Put Your Ideas in a Logical Order
Make sure your ideas are in proper order, so they make sense when people read them. This helps those who use assistive technology for the internet.
3. Create a Table of Contents
For longer newsletters, creating a table of contents helps subscribers quickly find sections they want to read first.
4. Use Lists and Bullet Points
Lists and bullets points share information in a simple way. They make your content easy to read and scan.
5. Keep Your Design Clean and Simple
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A messy design can make your content frustrating to navigate. Use a simple design with plenty of white space to make your content enjoyable to read.
6. Test Content With Assistive Technology. Or Hire a Disabled User
Lastly, test your newsletter for accessibility by using assistive technology like screen readers. This will help you find problems and fix them. Even better, hire a disabled user. There are many people with disabilities and accessibility professionals on LinkedIn so ask around!
What to Remember
Making your newsletter easy to read is crucial for expanding your audience. When a disabled user has a great accessible experience online, they talk about it. Your newsletter should be no different.
Need some inspiration for making your newsletter (email not LinkedIn newsletters!) accessible?
Check out newsletters by Austin L. Church (Freelance Cake), Sharon Hurley Hall (she/her) (Sharon's Anti-Racism Newsletter), Kate Smoothy (Webhive Digital) and Claire Parsons (Confident Copy).
Need help? Book a strategy call with me: https://calendly.com/beingaccess-able/60min
Hi! I'm Juana, the founder of?Being Access-able, an accessibility resource hub helping brands and entrepreneurs make their digital content accessible. My mission is to create equal access to the digital landscape.
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Founder, Sharon's Anti-Racism Newsletter | SHHARE Anti-Racism Community - Join Us Today! | Author, I'm Tired of Racism | Supporting Black women introverts to make an impact with content
1 年Thank you, Juana Poareo
Delivering Projects to the Finish Line || Project Management || People Management
1 年I recently audited the email newsletters I was subscribed to. I was amazed how many were not readable on mobile. For many i had to do the "two finger resize" and "scroll side to side" in order to read them on my phone. Highly annoying. And for many that meant "unsubscribe".
Realtor Associate @ Next Trend Realty LLC | HAR REALTOR, IRS Tax Preparer
1 年Well said.