Make your content tighter by outlining the content in the intro

This usually works really well for business podcasts because your audience is time-pressed. Prove to them that they’ll want to stick around for the episode by doing a quick run down.

Example:

Podcasting's Complications with Doris Hammerschmidt of Medienproduktion München on Podcasting globally

In the first 2 minutes of?this episode?with Doris of Medienproduktion München, you’ll hear the conversation teaser (called a ‘cold open’), the podcast intro, and the episode outline with music fades between parts. The outline is clear and short. And that’s important.

This is an excerpt from our Meet Your Podcast Editor newsletter on Substack. Feel free to read the entire issue here.