Make up words and WIN

Using words that are new and unique to you is a great way to seize attention and be more memorable.

It makes your buyers feel understood AND can imply you know what you are doing.

(You're so clever you named the thing! how impressive!)

Here's how to put this to work...

Step 1 - Pick the thing to name with your new, shiny word...

You can name things like:

• A feeling / situation / behaviour
• Equipment / tools
• Your staff / fans / followers
• The problem you solve
• A unit of measurement (Hunk of Pizza anyone?)
• You could have a family of names where everything is named in a similar way

Step 2 - CREATE the word.

Lots of ways to do this, but the easiest is a "portmanteau" where you combine 2 words together.

If you want to speed up the process, there are tools you can use like this one.

Beardruff anyone...?

Let me know how you get on!

Until next time.....