MAKE AND SUSTAIN YOUR IMPACT
Adeboyeku Morountosan, M.sc
Digital Marketing || Data Analyst || UX Researcher
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Globally or locally, we are always motivated to make a difference.? Everyone is created and expected to make an impact on their world. However, there is a fundamental problem when it comes to influencing people and sustaining it. This article will show you the three types of influencers and the one that makes a lasting impact on people.? ?
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The Desire to Make an Impact.
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Making an impact is a sincere desire expressed by every human being on earth. ?For instance, parents want to make an impact on their children, Company executives desire to make an impact on their organization. Rulers and emperors of the past also desired the same. Despite these things, some influencers make a difference and can sustain it, while others make an impact that does not stand the test of time. In the long term, the way we influence people can cause us to be perceived as either tyrants, manipulators, or genuine leaders.
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The Types of Influencers
1)????? The Overt Influencer: Have you witnessed a situation where a personality was approaching a place, and everyone there became scared and began to check themselves for any flaw? My guess is yes. Now, don’t get it wrong, this doesn’t mean such a person is wicked. It means he or she has only gotten accustomed to influencing people through fear or a show of superiority. Most of the time, they have the best intentions. However, they prefer this kind of influence because it produces outcomes faster than any other. For example, an influencer who is ambitious about passing his own ideologies to people will find it easy to do so by initially asserting superiority over them and may sustain his or her influence through fear tactics.? However, this type leads to rebellion, resistance, and desertion in the long term. Hence, it is not good for a sustainable impact. It is rather suitable for short-term transient results.?
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2)????? The Covert Influencer: Unlike the overt influencer, they do not show outwardly their superiority, neither do they intimidate you. They rather influence the things or people you already know. Most of the time they influence the overt types from the back-end. You may humorously call them “backend programmers”. Like the overt influencers, they are so ambitious but they seek to influence those who are known or feared by people. Furthermore, they seek to control the resources that overt influencers needs to make a difference. Notwithstanding, this manner of influence backfires when the people realize that the overt influencers' intimidation and superiority are backed by someone who they think “can’t hurt a fly”. Hence, this is not reliable when people trust you for who you are and what you stand for. You could be perceived as a manipulator or a person that lacks integrity.
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3)????? The Radiant Influencer: This type of influencers are different from the two above, based on the fact that they make an impact on people without intimidation, manipulation, or a show of superiority. ?They simply live their life and people are willing to follow them. Now this may sound unreal. But it’s true. Radiant influencers put no effort into making an impact nor do they have such ambition. They make melody with the life they live and people dance to the tune without knowing. It’s no wonder, that the impact is sustainable. Such persons, don’t need to command respect because they are respectable already and the light they radiate is enough to make an impact on people. However, the same light might irritate some others. This also shows that being a radiant influencer doesn’t mean everyone will value it, but the impact they make will last a lifetime.
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Finally, you can understand that; while you have the best intentions, the approach you choose are accompanied with positive or negative consequences. Hence, if you desire to make a quick, direct, and temporary impact you can become an overt influencer. If you want to make an impact on people indirectly within a certain period, you can be a covert influencer. Nevertheless, if you want to make an all-time impact on people, you must be a radiant influencer. This paradigm shift will make a lot of difference now and in the future. ?
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