Make sure you don't forget them

In today's email: SheIn is using AI to play tricks on what you see on its website, Zara entering the second-hand market and Kanye West breaking up with Adidas

THE BIG IDEA

???I remember when I went to the University to get my Computer Engineering degree. I spent so long studying subjects that had no practical application. I did really complex mathematics. Subjects where more than 70% of students failed every quarter. But these were not the worst, the most boring one was... #artificialintelligence (probably one of worst teachers ever)

?? There was a test, the Turin test designed in 1950 by Alan Turing. The test tried to find cases in which a human evaluator could not tell whether the answer to his/her questions was made by another human or by a computer. Back then, the applications of AI were really shallow and you could easily tell.

??After "only" 30 years AI is back on track. But this time on steroids. More computer capacity can now be applied to old theories like neuronal networks or clustering. And that's how companies like SHEIN are starting to use powerful association algorithms to identify what you are most likely to buy.

??But what is SheIn doing? (simple version)

• Check your navigation and purchasing histo
• Find A + B then C relations. If you are buying ski gloves and boots for the snow, then you might need things for skiing
• And shows more products about skiing
• Repeats this multiple times not only with skiing and puts it together on a product grid that's been crafted for you.

??But what does that mean?

That the products you will see are different from those that will see your brother or sister, friend or whatever. The starting point is the same. That it means the first time you access it, you get the same product grid. But, the more you access, the more accurate is going to be.

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MOST RELEVANT

?? Inditex集团 is entering the second-hand market but only in the UK with just the brand Zara and they yet failed to give more details. If you want to know why, here's your article.

??? Kanye West and Adidas broke up their collaboration following anti-semitic comments by Ye. Here's the video that explains the impact that Kanye had on Adidas

?? British artist Damien Hirst performs a video burning every piece of work that he is bought through NFT.

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