Make it STAND OUT!

Welcome! You might very well have subscribed just 30 minutes ago. It’s my pleasure to meet you! I reserve this top spot in the newsletter for new subscribers like you. This past week no less than 61 people joined the ranks of the Profit Accelerator digital family which is incredible for a holiday week and we're now nearly 2,300+ strong. You’re in good company.

If you're reading this for the first time, be sure to hit the "subscribe" button so future issues get sent straight to your inbox.

Also be sure to click over to my profile and hit "follow" so you can see updates and other tips throughout the week.

Last week we talked about the concept of direct response marketing....otherwise known as how to get your customers and prospects to buy what you're selling. In short, direct response marketing is focused on getting a response from your audience and is what I believe that 99% of small businesses should be doing on a regular basis. If you missed it, here's a link to it so you can catch up quickly and bounce back here.

Now that we have that covered off, how exactly do you get your audience to take action?

In short....it's the messaging.

This is the single most critical element that most businesses overlook so pay attention to what we're about to go through as doing this one thing can easily make you stand above everyone else.

There are 5 major components to good advertising copy: (The order of these is essential to success)

• Command Attention
• Showcase Benefits of Products/Services
• Prove the Benefits
• Persuade People to Embrace the Benefits
• Call to Action

Advertising is sales in words. So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize results, not features (and I can't stress this last sentence enough as nearly all messages I receive are focused on features, not benefits).

Let’s take a minute to talk about each of these components:

1. Command Attention: This is usually accomplished with the headline. You need an attention-getter that makes people want to know more about your products/services. The best headlines give a vivid portrayal of the benefits or show how a problem can be avoided with your products/services. The headline is the advertisement for the advertisement.
2. Showcase Benefits: You have to showcase the benefits of your products and services and, more importantly, show how they will solve or prevent a problem. They need to know what’s in it for them. Include useful, factual and clear information to show precisely what the benefits are and how they are going to help the customer.
3. Offer Proof: This is where you prove what the advertisement is offering. You need to establish you have a method to deliver. Consider information that establishes credibility and past performance.
4. Persuade: You need to add compelling reasons for your potential customers to purchase your products/services. Use a hard sell approach and create scarcity. This will enact your potential customers to feel like they have to act now. Which leads into the last component.
5. Call to Action: You need to compel your potential customers to DO something. They need to check out your site, sign up for your newsletter, purchase your products, contact you about services…something.?Offer a freebie-a booklet, sample, product, bonus, demo, consult, limited time price…the list goes on. There are lots of ways to get potential customers excited about ordering and help them feel like they are getting an amazing deal.

Good advertisements include all of these components and are not complete without any of them. You can sit down and think through any one of these components, then figure out how to best place them together for the most effectiveness.

I can help you with this too if you're needing a second set of eyes on your messaging. Please DM me if you'd like to set up some time to brainstorm a different approach to messaging.

What You Missed

We're now one week into the third quarter. How did the first half of the year go and what are your plans for the 2nd half? I've put together a quick checklist of what you can do RIGHT NOW to end the year strong and start 2022 even stronger.

And I also pulled back the curtain a bit on my coaching sessions in this post as I've found the golden zone is usually around the 45 minute mark as that allows us enough time to properly dig on a topic to get to a tangible outcome. But it also raises the questions...how do we use marketing tools. Read about it here:

About me

I'm on a mission… to help serious business owners generate more clients, close more sales and increase their overall revenue and profits… quickly and inexpensively, by creating their own post-pandemic marketing plan. Likely what worked prior to our pandemic adventure is not quite the same any longer and needs to be updated.

The problem is, most of what you've been told and taught about marketing is wrong. But, it's also one of the easiest business areas that you can fix and see immediate positive changes. I help small businesses solve that dilemma by providing the processes, the tools, and the best practices that will enable you to think more strategically that your competition, AND implement with piercing effectiveness that will gain market share.

If you’re interested in adding an extra $100K+ to your bottom-line revenue over the next 12 months… without selling more time for money… then I can help you.

Reach Out

Email: [email protected]

Website: https:///www.ignition.llc

p.s. Ask me about my FREE test drive that can help you put together your own messaging approach that pops and get you on your way to heightened success.