Make sponsorship campaigns more impactful in 2023

Dear relation,

I hope you are having a great start of the new year. One of our goals for 2023 is to help brands activate their sponsorship in a more impactful way.

As consumer insights experts, we use the power and knowledge of the fanbase to help brands understand what makes sponsorship campaigns successful. The key to creating impactful campaigns is to make fans part of the creative process. By co-creating campaigns with your audience, you will know what works and what doesn’t work. And this will help you to avoid wasting budget on the wrong sponsorship campaign.

We apply research tools like our Campaign Co-Creator and LED Board Test to help sponsors take the right (creative) decisions in their campaign strategy. Before launching any new sponsorship campaign, it is imported to find an answer to these questions:

• What does your target audience like to see (and why)?
• Which narrative is relevant and credible to your audience?
• Which elements trigger the attention of your audience?

Do you know the answer to all three for your next campaign?

Have a great day,

Eva Gerritse

Succesful pitch-side advertising

Pitch-side advertising hoardings around the field have one main goal: they must contribute to sponsor recognition. The more the advertisements stands out during the match, the more people make the link between football and the sponsor’s brand. Read more about why this is so important in our recent blogpost by clicking the image above.

Sponsorship Campaign Co-Creator

If you are making sponsorship plans, avoid wasting budget on the wrong sponsorship campaigns. You might think your new campaign is brilliant, but that is no guarantee the target audience will agree. Our Sponsorship Campaign Co-Creator shows what works and what doesn’t work & helps you create your next campaign. Find out more by clicking the image above.