Make Sat Navving Your Location Easier and Faster - 058

So we've all been there, in the car driving somewhere, whether it's somewhere local to collect something from Facebook Marketplace (me all the time) or a journey 100 miles away. The sat nav in the car never cuts it quite like the Waze app.

Waze provides the best route, in the quickest time with the least traffic, it's truly magic. However no fault of Waze, but typing postcodes in mostly requires switching screens between browser and Waze typing in the various letters and numbers.

The Problem

Most people cannot remember a postcode the first time the hear it, and will remember parts like phone numbers, the first 2 or 3 digits and then the remaining 2/3 digits. This is how most humans recall information.

So, you're in the car and about to drive to a leisure destination, and you visit the website which very kindly shares it's postcode on the website for you to TYPE in to your sat nav.

You begin typing the first 2 digits. Switch screens and type the remaining digits and you're done.

Yes, admittedly this is not that time intensive, but what if you could make it easier and faster for people?

Allow users to one click copy

Where you showcase your sat nav postcode for your users to discover, try introducing the COPY icon (and an instruction) and allow users to click the postcode to add it to their clipboard, and paste it directly into Waze or other mobile Sat nav apps.

If you're a baseball fan, this would be a home run.

This is probably the smallest of actions you could make on your website and the impact won't necessarily be huge, but it will be something that people will truly appreciate, and it's a small percentage towards making your entire customer experience better.

So What's To Swipe & Deploy?

If you have an attraction business or a physical premises that people travel to, explore the option of adding a single click copy to any of your addresses listed on your website.

If you want people to find you easier, it might start from your website, but it's other tools and apps they might use to actually find you. This feature might limit distractions or errors being made in the typing process. Most people will find you even if they get lost, but their attitude and general happiness might be different when they arrive.

Totally speaking from experience.

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That’s a wrap for Swipe & Deploy #58. Join me next week when I’ll share another insight or piece of inspiration from around the web.