Make it personal, with a side of privacy ??
SPOTLIGHT ON
Personalization: How close is too close?
Walking tightropes isn’t easy. Just ask any marketer navigating the customer privacy/personalization paradox. Finding the balance is tough; on one hand, 71% of customers expect a personalized experience, but on the other hand, 68% are concerned about the level of data being collected by businesses.?
So what’s the right move here? Explicit consent and thoughtful personalization. You should be asking your customers directly for their data while also informing them of what you plan to do with it, and how exactly they stand to benefit from the exchange.?
Personalization is a win-win, after all. Customers get the experiences they expect, and you get valuable data to drive your sales and marketing engines. Just be clear, respectful, and most of all, customer-centric.?
If you’re not sold yet, don’t take it from us, take it from Spotify (just keep reading!)
INSIGHT
The FOMO effect: Why Spotify‘s personalization features are in the marketing spotlight
If there’s one thing that you get out of this article—or even this whole newsletter—it should be this: “The more people that use personalized features...the less likely they are to leave [Spotify].” Keep reading to learn more about how personalized Spotify customer experiences are driving engagement, retention, and even product growth.?
3 ways personalized surveys can boost form conversions
Remember, higher form conversion rates = more data = better personalization = higher form conversion rates (and on and on and on). If you’re using a form for any customer touchpoint, you have an opportunity to personalize that experience for each customer. Keep reading for three ways personalization can boost form completion rates.
ACTION
The data on data (and how to collect it better)
If you’re asking your customers directly for data, as you should be, then we think you’ll get a thing or two out of our data collection report. We took 10+ years of data and 2.9+ billion responses and boiled them all down into specific, actionable insights. It’s ripe with learnings around personalization, customer privacy, and zero-party data.?
领英推荐
Marketing personalization: A beginner’s guide
A well-executed marketing personalization strategy can drive up to 25% of a brand’s total revenue. And Shopify has given the run-down on 7 personalization strategies, from email segmentation to loyalty and rewards programs so you can learn more about what might work for your brand. Dive in!
But also, read this
We ask, you answer.
?? This month
Curious to know what people think about… everything? We are, too! #WeAsked relies on you—our subscribers—to weigh in. Get involved and chime in on this month’s topic.?We’ll reveal the results in the next Informed.
?? Last month
We asked about how much time AI workflows save you.
You answered that it saves you at least some time, and the most common use case reported was for support in the writing process.?
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