Make it Personal | Ed. #28
Diana Carter
Mom of 3 | Fractional CMO + GTM Leader | Growth-Marketing Agency Owner | Partnering with 0-to-1 and 1-to-N startups shaping the future of work, employee benefits, parenting, and women's health | Angel Investor
Automation.
There are certain benefits to it that are undeniable.
Autoship, for example, can be a life saver so that you don't need to remember to order the same products every month.
And some automated emails for marketing are also essential - like an automated Welcome Email when someone signs up for your list, or abandoned cart emails if you're in ecommerce.
But automating the entire buyer's journey? That might be where you want to draw the line.
Because here's the thing: people see through it. When every touch point is clearly coming from a robot, your customers are missing a key part of what makes your company great: YOU.
So automate where it makes sense, but not at the expense of true customer engagement.
Happy Bootstrapping!
—? Diana Carter
?? Today's Bootstrap Boost
Pick my brain — but without adding another meeting to either of our calendars.
???? Startup Marketing 101
???Ditch the Automated Funnel
? 3 Mistakes to Avoid with Your Pitch Deck
Your weekly marketing freebie.
Who doesn't LOVE SEO data?
Track all your website pages and SEO optimizations in this spreadsheet.
Sometimes getting organized is the best way to tackle such a big, important project.
领英推荐
??You thirsty?
What got my strategic juices flowing this week…
?? Does Generative AI Save Time & Money?
?? Your Complete Guide to Social Media Management
?? I'm definitely stalking you on LinkedIn
LinkedIn posts I loved from founders I can't get enough of ??
Stephanie LeBlanc-Godfrey (she/her) | Founder, Mother AI
Are you a Venmo mom? ??
?? More than Nuts and Bolts
The section you read only if you’ve got more than 4-minutes to mess around on your phone…
?? By the numbers: 61% of consumers have already begun their holiday shopping by early November
?? Mini Boost: “You must learn from the mistakes of others. You can’t possibly live long enough to make them all yourself.” - Sam Levenson
???Worth the Read: Why Content Marketing Doesn't Have to be Boring