Make the One Company feeling musical
Remember standing in the school assembly and belting out the school anthem with so much pride and vigour? And hearing the Nation Anthem being played when Neeraj Chopra won the gold medal? The sense of belonging and oneness that an anthem brings is incomparable.
This is why I recommend a Company Anthem to leaders who wish to bring their team together to achieve a common objective. Let me explain how an anthem achieve this.
Lot of us still know the lyrics of songs heard years ago, but none of the definitions learnt in school. Maybe if there was music added to education, we would’ve retained more. This is because music evokes memory and sparks mental images.
And that is how a company anthem works toward unifying teams.
A good company anthem helps internalise the values, vision, and mission. It inspires teams to achieve beyond expectation and enhance productivity. It also strengthens your brand identity. Your teams become your biggest cheerleaders and market your company to future talent and prospects. Instead of the 3Ps of marketing, the 3Ps of the Anthem – Pride, Passion and Purpose come into play.
A company anthem need not always be internal. It can also be designed to invoke confidence among stakeholders and stay on top of their minds.
We at Happydemic help build a powerful Company Anthem that evokes emotions through a unifying message that focusses on all aspects of your company through impeccable narration and music that is most appealing!
PS: Company anthems can always be recreated to be in tune with who you are now…
Here’s are a few of links related to company anthems created by us…
Executive Director at IDBI Bank
3 年Well said