Make The Most of Working with Creators

Today's paramount marketing goal is aligning brand messaging in the right content, with the right context and adjacent to the right creator. Focus 360 LLC offers those opportunities across video and via YouTube creators in key categories, through our CreatorSquare lineup. To make the most of working with creators it's key to select your channel based on your brand or company's key performance indicators (KPIs). Here's a topline of how to narrow the field in selecting influencers.?

If your goal is brand awareness, opt for creators with the biggest reach your budget allows. That might be those with follower counts in the millions, but you'll often sacrifice a more personal touch or deeper fan engagement. That's why?"Micro" and "Macro" influencers (5K - 500K followers) are often the best bet: affordable fees for reaching one of the most engaged group of followers.

When focusing on customer loyalty, partner with influencers who embody your brand's ethos and connect deeply with your target demographic, creating a more authentic and relatable presence. But creators want loyalty back. One and done is not effective, or "authentic" marketing, and creators are discerning about working with brands with similar values,?too. Look at their hobbies and subject matter. (We, of course, have creators deep into sports like football and automotive; entertainment with movie reaction; as well as travel and pop culture pros.)

If driving sales is your objective, collaborate with influencers who have established credibility and influence over their followers, as their endorsement can significantly impact purchasing decisions. A 2024 study showed that "49% of all consumers make daily, weekly, or monthly purchases because of influencer posts."??(Sprout Social Influencer Report) And to drive those sales a little more? The report also shares that a majority of?consumers are most likely to respond to "genuine and unbiased influencer reviews, and 55% say access to a discount or promo codes makes them more likely to seek out influencer content."

Reach out to us for the best aligned influencer campaign for your brand.

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