Make Money on Pickleball: Orthopedics. Hottest Club & Company in US. Meet Mark.
Cliff Oxford
Founder, CliffCo | STI Knowledge | Oxford Center for Entrepreneurs | Member @ CliffCo
Evel Knievel - 50 years ago from today daredevil, Evel Knievel, failed spectacularly trying to jump the Snake River.?
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He successfully jumped his motorcycle 275 times, but crash-landed into fame with the 15 he didn't.
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Move over Barbie, Ken and GI Joe - he sold over $300 million with his motorcycle stunt doll.?
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From his motorcycle stunt to clearing a Volkswagen in a Honky Tonky parking lot - 5 years later his national breakthrough was a dare to jump the fountains at Cesar Palace, whose CEO told him it would never happen on their property.
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Evel called the CEO of Cesar’s Palace with the voice of the President of ABC Sports, stating the network wanted to televise it.?
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Here’s the deal - you could criticize him but he had the gall to try it live on television - breaking 21 bones. Caesar’s Casino attendance doubled next year.?
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Anybody who has built something from first generation scratch has cut a corner or two - like borrowing more money than they should or maybe intimated they had something they didn’t - Ted Turner buying the Braves.?
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Innovation married to future delivery.
A big payback on innovation is when it’s married to tradition.?
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Great example this week.?
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Loads of PR out there on the $24 drinks and designer sunglasses at New York’s hottest club: US Open. ?
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What’s not told: it took 20 years. In 2004, the new USTA boss, Arlen Kantarian, seized control of the US open and declared that it needed to be a jubilee - like the SuperBowl.
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He first, with a scalpel, had to cut a corner or two in the rule book: allow attendees to flow in and out to mingle during the game rather than be held up by ushers between sets. Angie, heads up for Atlanta Open.?
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The genteel Country club set got their blood pressure up, but it didn’t bother the stars on the court like top seed player, Iga Swiatek - ?this week saying, “fine with me”.?
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Marry Innovation to Success.
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Startling: 16,000 new pickleball players added every day in the US.
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Now 50% of hip/knee replacements are under age 47.
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Product innovation makes process far less painful and walking next day.
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Most common pickleball injury: Gluteus medius tendinosis, commonly known as "dead butt syndrome," is a disorder marked by a weak gluteus medius muscle.
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As Butch Cassidy asked, how do we make money on this? Not on producing pickleball paddles.?
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How: The up and coming company is Smith and Nephew.
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Stock symbol SNN. They are leading innovation in orthopedic replacement including a new butt in the product pipeline. You are going to thank me.
Innovation in Interviewing. I am going to have to start a green card division over here - from the Philippines, we‘ve hired Mark S. for member contact.
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Always be interviewing, even on cold calls. ?
6 Team Highlights?
When you go places other don’t.
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Info Links and Invite below!
Sabrina Runbeck?
Saturday, September 14th, 2 - 8pm?
Info for Andrea's Play
Showing September 7th & 14th, 6pm
Founder of Twelve Twenty Eight Doctor of Medical Science Board Certified Physician Assistant Inventor CAC PatentTM SM Copyright National Trainer and Consultant Director At Large ADPA NFL ALUMNI NORTH COBB ROTARY
5 个月No reason for all of these hip/ knee replacements !! #MSC