Make Money From Pinterest Very Easily!
What Is Pinterest?
Pinterest (PINS) is a social media company with around 335 million global monthly users who share and save images, links, and other content called 'pins.' The platform helps users share ideas and inspiration for everything like home decoration to pedagogical techniques for elementary school teachers.
Pinterest was founded in San Francisco in 2009 and is still headquartered there. The company went public in 2019 with a valuation of $10 billion and grew to a nearly $30 billion market cap in 2021.
Pinterest has acquired a number of startups over the years including Livestar, an app that allows you to connect with people with similar taste, Flesky, a keyboard to help with faster typing on smartphones, JellyHQ, a search engine that helps distributed teams work together, Instapaper, a web app that allows users to save web pages to read later, Tote, a social shopping app, and URX, an ad tech company. However, most of the companies they acquired no longer actively operate.
Takeaway: Pinterest was founded by Ben Silbermann, Evan Sharp, and Paul Sciarra. Silvermann and Sharp still work at the company but Sciarra left Pinterest in 2012.
How to Create a Pinterest Business Account (vs Personal)
There’s no doubt about it, Pinterest is fun for personal use. Whether you’re organizing home decor ideas, styling tips or motivational quotes, it seems like you can find, save and organize anything on the platform! But, Pinterest is incredible for business use as well!
You may be a small business, personal brand, or a blogger. Or, you might be marketing a product or a service!
Whichever it is, a Pinterest business account should definitely be a part of your toolkit.
In this post we’ll:
Pinterest Business Account vs. Personal Account
Here’s a quick chart of the differences between a Pinterest business vs personal account, as well as the features included in each!
If keeping track of multiple Pinterest profiles sounds like too much work, why not just keep Pinterest Boards relating to your personal interests secret?
Secret Boards on Pinterest?are only viewable to you and anyone you invite to the Board. They won’t appear on your home feed, in search results, or on your Pinterest page (to anyone but you and your collaborators)!
Should I Get a Pinterest Business Account?
Have you started using your personal Pinterest account for business? If so, we have some bad news:?you’re breaking?Pinterest’s Terms of Service. ??
If you want to use Pinterest for commercial purposes you must create a business account and agree to our Business Terms of Service.?
More simply put… if you are using Pinterest for work, you need to set up a business account.
Pinterest Terms of Service
Don’t panic yet! You can fix the problem and get back in compliance by creating a Pinterest business profile.
First, let’s figure out if you should convert your existing account or start over with a new one. Questions to ask yourself are:
Is your business niche completely unrelated to what you’ve been pinning for personal use??If you answered yes, it’s best to open up a new account and start fresh. On a new account, you can create Boards and Pins more relevant to your niche.
3 Steps to Switch from a Personal to Business Pinterest Account
If you’re using your account to promote a business on Pinterest, switch to a business account! This puts you in line with Pinterest’s terms of service and gives you access to important analytics and the ads platform. It’s easy to do in just a few steps, which we’ll go over below.
Step One: Convert Personal Pinterest Account to a Business Account
It takes just a few clicks to convert a personal Pinterest to a business Pinterest! Here’s how to find the option to switch to a Pinterest business account:
Presto! You’ll now see your Business hub, where your Pinterest analytics and Pinterest ads info is displayed.
Step Two: Verify your Website with Pinterest
When you convert your personal account to a business account through Pinterest, one of the most important steps is?verifying your website on Pinterest.
This is important because it allows Pinterest to attribute all the content saved from your site to the platform to you!
You’ll also gain more followers as people are able to see you as the author of the content as it’s shared on the platform.
Additionally, you’ll gain access to?Pinterest Analytics, giving you a fantastic view of who your followers are, what your followers are likely to engage with, and what is driving traffic to your site.
Here’s how to claim your website on Pinterest:
While you’re on this page, note that you can also claim your Instagram account, an Etsy shop, and even your Youtube channel on Pinterest!
Step Three: Sort Out Your Pinterest Boards
Look over the Pinterest Boards on your brand new Pinterest business account and separate out the personal and the business.Then, you’ll:
Should You Delete Your Pinterest Boards?
When you switch to a Pinterest business account, you may be tempted to delete some?Boards. Look before you leap – deleting Pinterest Boards can’t be undone.
The only reason to?delete?a Board (rather than setting to secret) when converting from a personal to a business account is if the Board isn’t relevant to your business AND you no longer want to Pin to it for personal reasons.?
Now that you’ve cleaned up your Pinterest Pins and Boards, review your remaining public Boards and make sure you have the correct?Pinterest category?selected, and that you’re using the best?Pinterest SEO keywords?in the title and description.
Cutesy or clever titles are fine for personal pages but now that you’re using a Pinterest business account it’s wise to optimize your content for search.
Keywords will help your Product Pins, Pin images and Boards come up in search when Pinterest users put in specific search terms.
How to Create a Pinterest Business Account from the Start
If you’ve decided that your best bet is to create a Pinterest business account from scratch there are two different options to consider. You can:
The first option works well if you want to have one account login from which you can manage both personal and business accounts.?
The second option is good if you’re brand new to Pinterest and don’t have a personal account, or you want to keep your personal and Pinterest company account completely separate.?
Luckily, the process of creating a Pinterest business account with either is simple! Here are the steps for both:
Add a Business Profile to Your Existing Personal Pinterest Account
Now, if you click on the menu button again, you’ll see both your personal account and your business account on the Pinterest drop down menu. You can switch back and forth between your two Pinterest accounts with ease!
Create Pinterest Business Account Without a Personal Pinterest Account
On the next screen, Pinterest will give you options for your next step.
You can either create a Pin, create an ad, or build your profile!
FAQs Regarding Pinterest Business Accounts
Can you have both a personal and business Pinterest account?
Yes, you can have a personal Pinterest account and a business account which are completely separate from one another!
By adding your business account to your personal account, you can easily switch between the two without going through the entire login process.
See the steps above for more details!
How can I switch back from a business account on Pinterest?
Changed your mind, and wondering how to switch back from a business account on Pinterest to a personal one?
Log in to Pinterest and click the drop-down menu next to your profile photo.
From there, select “Account Settings” and scroll down to Account Changes. Tap “Convert to Personal Account,” read the pop-up warning and confirm your decision by tapping “Convert account.”?
Is a Pinterest business account free?
Pinterest business accounts are free, as are personal accounts! You can have up to four accounts on Pinterest in any combination of personal or business.
Check out the steps above to make a free business account on Pinterest!
How Do You Remove a Business Account from Pinterest?
To remove a business account from Pinterest completely, open the?dropdown menu?in the top right corner >?Settings?>?Account Settings.
Scroll down to the bottom of the screen, and you’ll see options for how to remove business account from Pinterest.?
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Selecting?Deactivate Account?will hide your Pins and profile. It will also remove any links to other social media accounts. You can reactivate your account again at any time by logging back in.
Selecting?Close Account?will delete all your account data, Boards and Pins permanently – you won’t be able to get them back. Clicking this will send an email with the final steps to delete your account.
Discover How to Effectively Market Your Business on Pinterest
Want to learn more about how to?sell on Pinterest? Or perhaps you want more information on specific Pinterest features like?group Boards,?Pinterest ads, or just the best strategy for starting out!
Check out some of our top-of-the-line guides on the?Tailwind blog!?
And you can spend less time stressing about how to make Pinterest work for your marketing strategy with a?Pinterest marketing?tool like Tailwind! Grab a?free trial of Tailwind for Pinterest?here – no credit card required!?
Create. Schedule. Publish. All in One Place.
Start a Free Trial of Tailwind for Pinterest!
What is Pinterest marketing?
Pinterest marketing is a set of tactics that incorporate Pinterest into your business’s bigger?social media marketing strategy?to reach new audiences and grow awareness for your brands and products.
According to?Pinterest Business, social media marketers turn to the platform to:
In other words, using Pinterest for business can help your brand reach a lot of people and?make money.
As of 2021, Pinterest is the 14th largest social network in the world with 459 million active users each month.
And its advertising reach is impressive:
In fact,?80% of weekly Pinners?have discovered a new brand or product on Pinterest. And?Pinterest statistics?show that both the number of Pinners and boards created, is increasing year over year.
This platform can be particularly beneficial if your business targets the same demographic that loves and uses Pinterest. The platform has historically attracted women and?people who want to shop or start a new project. As of 2021, it’s becoming increasingly more popular with men and Gen Z-ers.
Pinterest is also popular among people looking for positive inspiration — it’s not the platform for FOMO or controversial back-and-forths.
Now that you know what Pinterest marketing is, time to move on to?how?you can market your business on Pinterest. Keep reading for 8 actionable tips.
How to use Pinterest for business: 8 tips and tricks
1. Create a Pinterest marketing strategy
Just as you would with any other social media channel, start by drawing out a?social media strategy?for Pinterest — don’t just jump right in.
Creating a Pinterest marketing strategy means:
Once you’ve set a clear strategy, you can begin working toward your goals.
2. Pin engaging, captivating content
Pinterest is a visual platform, so effectively using it for business means producing high-quality, engaging visual content to share.
So, what makes a captivating Pin?
Finally, be consistent! Consistent, daily Pinning is more effective than creating a board and filling it up at once. And Pinning regularly ensures your content will reach a wider audience.
Using Hootsuite to schedule Pins?will help your brand stay on top of your content calendar. (Learn more about how to use Pinterest with Hootsuite below.)
3. Try different Pin formats
Pinterest is an image-sharing platform, but it’s not just about photos.
Mix it up! Pin a video encouraging Pinners to?shop at your e-commerce store?or try adding multiple photos to a Pin?to create a carousel.
For example, Nike uses video to promote its proAnd carousels to show a variety of products in one Pin:
But even though?80% of Pinners?discover a new brand or product on Pinterest, think beyond shopping and explicitly promoting your brand.
Pinners also come to the platform for inspiration, with 85% of Pinners saying they come to Pinterest to start a new project. Consider also posting how-to Pins or inspiration boards to provide your audience with fun and valuable content.
For example, Nespresso pins step-by-step content to engage Pinners with its brand:
4. Carefully plan your boards
As?97% of Pinterest searches are unbranded, your brand’s boards can help reach new Pinners interested in specific topics or learning specific things.
For example, Oreo’s boards include Pins with inspiration for upcoming seasonal holidays — like its Spooky Sweet Halloween board and Holidays with Oreo board — as well as recipe ideas, like its Oreo Cupcakes and Oreo Cookie Balls board.
In other words, the brand skillfully mixes useful, engaging and inspiring content boards with boards that are more promotional:
And Aveeno has boards for their own products, like Aveeno Body and Sun Care boards:
But the brand also has other boards, like the Earth Day board that includes Pins indirectly showcasing the brand while showing an understanding of what their audience values and supports.
5. Optimize your Pins for SEO
Pinterest is a search engine, so make sure your business’s Pins are easy to find in a search! Include keywords in your Pins’ descriptions, on boards and in hashtags.
Rich Pins, designed to pin new content from your business’s website while avoiding duplicate content will also boost your brand’s Pinterest SEO.
Find more SEO tips — and the top 100 Pinterest keywords—?in this article.
6. Try out different Pinterest ads
Another effective way to market your business on?Pinterest is with ads. Pinterest allows advertisers to target ads around keywords, interests, location, age and other metrics and categories.
And detailed audience targeting lets advertisers reach specific groups of Pinterest users, including:
From video ads to collections to promoted Pins, there is a range of ad types available on Pinterest. Learn everything you need to know about?Pinterest advertising?here.
7. Track the metrics
A successful Pinterest marketing strategy is data-driven. In other words, tracking, measuring and analyzing key Pinterest metrics and audience behavior helps social media managers see what content performs best and what content is a little less engaging.
We let you know?which metrics you should be tracking and which tools you can use to monitor them here.
8. Promote your Pinterest profile
Finally, make sure your loyal followers from other platforms know you’re also active on Pinterest. Promote your Pinterest profile:
5 Different Ways Pinterest Makes Money
1. Brand Advertising
Pinterest differentiates between two main kinds of advertising on their platform: brand advertising and performance advertising. Brand ads are when an advertiser optimizes their campaign around things like impressions or view. These ads are best for companies focused on brand awareness. They appear within a pinner's home feed and on search results pages and look similar to organic pins and can be saved to pinboards. Pinterest's brand and performance ads generated two thirds of their total revenue in 2019.
2. Performance Advertising
The other type of advertising that Pinterest makes money off of is performance advertising. These are ads where an advertiser optimizes a campaign around engagement focused objectives like clicks or conversion events. These pins also look like organic pins and show up on feeds and search results pages. They can also be saved to a pinboard.
3. Partner Collaborations
Pinterest has a curated list of partners who help companies with their advertising strategy, audience targeting, content, creative, performance measurement and buying experience. These include companies like Shopify?(NYSE:SHOP), Bluxome.co, Neustar, Vidmob, and Smartly.io. Pinterest likely receives referral bonuses from partners.
Pinterest also monetizes pins with a 'Buy it' options that allows users to purchase pinned products directly from Pinterest via partner merchants and received commissions for these sales.
4. Influencer Collaborations
Pinterest gives influencers the ability to monetize their content by tagging shoppable products, adding affiliate links and including brand partnerships. They also offer paid content creation opportunities for influencers via what they call Creator Rewards, which offers companies the capacity to work with Influencers on the platform. Pinterest gets a portion of revenue from these collaborations.
5. Acquired Businesses
Pinterest has acquired a number of businesses since they were founded, some of which might continue to provide the company with revenue. However, most of those companies are no longer actively doing business as their acquisition were 'acquihires,' which means Pinterest bought them primarily to acquire the team that created the company so that they could work at Pinterest. Instapaper is still in business but Pinterest has since sold them.
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