Make a million from LinkedIn Part 2

I tried to write today's update on this but ran out of characters.

If you didn't see part 1, you can read it here

Before I dig in, let me be clear, If you are a business currently doing ￡100 - ￡200k per year, I would first focus on using LinkedIn to grow that to ￡200k - ￡400k per year. If you try to go from ￡100k to ￡1m - in 99% of cases, it is unrealistic.

I did the, let's make a million as fast as possible. The intensity was crazy and the learning curve was steep. I'm a bit of a workaholic, so I did the work, but I know if I had done it just a tad slower, I could have done it better.

Ok, here we go...

Don't forget to hit the bell on my profile to get parts 4 and 5.

I have three parts to my methodology for scaling to a million using LinkedIn.

• Certainty
• Authority
• Process

Today, I'm focusing on Certainty, but I'll cover the other elements in the next posts

• Certain Strategy - There are 5 different ways to leverage LinkedIn
• Certain Target Audience - Targeting people clearly.
• Certain Proposition - What is the real customer value
• Certain Message - Translating your value into messages and content

I am doing the whole thing as a Zoom call tomorrow, DM me if you want details.

Ok, so...

I have 5 different things I sell...

1. Accelerator - (Small Business / Solopreneur)
2. Expert-In-Demand (Small Business / Solopreneur)
3. Velocity - (Leadership / Marketing / Sales Teams)
4. 1:1 Coaching (10 clients tops per year)
5. Bespoke / Speaking / Consultancy / Projects - (Mostly corporate)

Whilst many of you know me for LinkedIn, there is a whole other aspect to my business, including work on other social sites and off social completely. All centred around scaling and getting revenue growth.

Most of my corporate work and speaking gigs come from our website and other stuff we do on other social media.

I am promoting 1 and 2 on LinkedIn, as they overlap. It's the same thing delivered in two different formats.

Accelerator - is a group coaching programme over 12 months to guide our clients on how to get more clients. We focus on the sub ￡1m turnover solopreneur or a service-based small business trying to scale up. LinkedIn with strategy can easily double your revenue in a year at this level.

EID - is coaching and implementation support from our team to help you get the results.. think Done-with-you. This is more for solopreneurs and business owners who want to do my process to grow revenue.

Coaching or Done-with-you (+coaching).

My price point for these is ￡5k for Accelerator and ￡10k for Expert-In-Demand.

I have a sales team of 3 and my target is 6 EID and 10 Accelerator.

16 Clients to hit budget every month.

All our efforts are to secure 16 people.

That's 4 people each.

Suddenly, it all becomes clear... we need to convince 16 people that our services can give clients a real impact - leads and revenue.

This is my example, but you can break that down for yourself with your services.

So we boil it down now to the strategy to achieve that and there are only 5 ways...

1 - Influence -Build a Big Following - You can sell anything and make money - but the time to build your influence is 2-3 years and your content has to fly to build the crowd. It's long process. No outreach, all content-driven.

2 - Leadership - Gain Recognition - this is marginally easier - but still you have to get featured and build a significant crowd to make money - again, it takes time. Most people don't have the willpower, resources and energy to drive this or 1.

3 - Authority - Build an Engaged Crowd - This is a hybrid of 2,4 & 5 - This is where I focus. I'm not trying to build a mega-huge following, but I am building a crowd, leveraging content and being more relational in my approach to DMs and Content. This one relies on building authority with enough people to support your business. 4-5k people.

4 - Relational - People you know - This is where you leverage people who know you well. Whilst this is probably the most comfortable way, the ability to scale relationally hinges on your deal size and the maintenance and expansion of your network. It's great as long as you build the network and expand it. Lots of human touches. Often you find people with a long career can achieve this.

5 - Cold - Exactly what it is - If you have a large enough market, you can play a numbers game, sending messages to garner interest and move from there. The success rate is low so if you have a small market, this could be a bad idea.

I focus on Authority - building a crowd of engaged prospects through content and mixing in some relational and low-key DMs.

I do lots of content and soft outreach. I use the content to elevate my authority and build trust, so when I do outreach, I have less 'selling' and more adding value.

I'm not churning people to make sales, I'm letting my content do a lot of the work.

Most people don't get this far... they don't even pick a strategy...

They just try different things, hoping something will come together.

I get leads from my content, but I get more leads from a hybrid. Offering value and low-key outreach mixed together.

Most just wing it.

Just a couple of things on the other certainty elements...

Certain Target Audience - I define my target audience using the method "who is in the room?" - In other words, using LinkedIn's search features and something I call 'Breadcrumbs' we can see who is a good prospect for us, where we know we can deliver real value.

Certain Proposition - I've met a lot of people who tell me LinkedIn doesn't work, but when you look at what they are doing it is clear they don't have a grip on the client value. They cannot quickly tell me why people need them and need them now. I encourage you to try out my AVP method, whilst tricky to do, it forces you to think like a client so you can then articulate the value in a way your client can see and understand. When I work with clients, I thumb screw them on this, to get to the real value, it's tricky because often we assume our clients are like us, so we have a blind spot which makes it hard for us to see our own value from the clients perspective.

Certain Message - I use an AVP method to translate my value into content which educates and engages my crowd. This also helps me generate hundreds of ideas for content and outreach. This allows me to generate content which speaks to the needs of my audience and shows them the value I can add. It's really easy, especially for subject matter experts to talk over the heads of their target audience. They inadvertently end up creating content for themselves or their industry - not their clients.

Tomorrow, I will cover the Process and come back to the Authority piece on Friday.

If you are getting this, please let me know and hit the ??on my profile. I'll do the next one as an article because I want to go step-by-step on the process.

If you want a walk-through of this on Zoom drop me a DM.