Make Lifestyle Part of Your Content Strategy

Mixing concepts that are related to your brand (or #personalbrand) with those that are not, but that your audience may enjoy consuming, is a great way to build #brandawareness without being overly promotional.

Case in point: Chloe is one of my favorite fashion brands, and while I definitely don’t open all of the newsletters of the brands I follow each month, their horoscope is one that I frequently read.

Even though they are a fashion brand (and do sell horoscope-related jewelry) mixing the horoscope into the newsletter is a great way to offer something of value to subscribers that is slightly unexpected from a typical fashion brand newsletter.

It’s a great concept to think about when considering how to engage with your #audience and make your brand memorable and unique.

This can also be applied to thought leadership and personal brands, as I have seen many great #thoughtleaders write articles about topics that may not be related to their niche market but are interesting to their audiences (for example, executives commenting on trends such as crypto and NFTs despite not working in the sector).

Have you seen any examples similar to this that stuck with you?