This But Make It Lemon Squeezy

It has been five years since I let go of my?‘let’s make it harder than it needs to be’ ways.

It happened the day I decided to become a Squarespace website designer. Before that, I was so used to seeing this world of online business, sales, and marketing as this big challenging thing that I didn’t even know?this?was possible.

"Hold up! I can build, launch and grow my business using Squarespace? and it's easy? and it’s fun?"

Game changer!

I had a very similar experience when I started to implement systems using Notion. Since then, I've chosen to center a lot of my work around the question, "what would this look like if it were easy?"

This is not my question. I borrowed it. I'm 93% sure from Tim Ferriss but if not him, someone smarter than me. I'm super grateful!

Why it matters to you

My guess is that you work really hard. You dedicate a lot of time to your business. Perhaps you're wearing all the hats. You care about your clients and want to provide them with the most value. You are determined to make it work. But sometimes it's challenging.

If you found yourself nodding at the screen, maybe this question can help you too.

"If this were easy, what might that look like?"

The answer for me was a serious mindset shift.

I mean, we're talking full-on PLOT TWIST.

I was so used to the struggle. Easy felt?weird?to me. Almost elusive.

But when I allowed things to be easy, they started to become, well, easier. Crazy, right?

Now, building my business feels a lot like playing with play-doh.

Instead of waking up and thinking,?"Oh no, I’ve got to..."

I think,?"Yes, I get to..."

I get to try and learn and make some weird and sometimes wonderful stuff and fail and try again and look what I just made and oh cool, look how it's helping some people... let's do more of that.

It started with these three steps

1. Choosing the platform, tools, strategies, and ideas that worked for me, not the other way around. When I wasn’t sure, I’d ask myself,?"How does this apply to me?"?It became a good way to filter out what was helpful and what wasn’t.
2. Adopting,?"This but make it lemon squeezy"?as my approach to everything. Sometimes the answer switching out the hours I worked to match my energy. Or making health and fitness a scheduled business task so it wasn't competing with client work. Other times, I had no idea what the answer was so I'd seek out support from those who already knew how to do the thing I was trying to do. This is one I still do most days. There's a lot I don't know.
3. Letting go of comparison and imposter syndrome. Those thoughts are a mixtape on repeat. They always kill the vibe at your launch party! The truth is, you are the only one that knows the self-sabotaging lyrics. They can’t play if you scratch the disc. I had to remind myself. I am the right person. My clients need me. You are the right person too. Your clients need YOU.

I’m not saying my entire life and business changed overnight because I decided to switch to Squarespace or when I started using Notion. In some ways, yes, it did *but* it was the mindset shift that changed everything.

We underestimate the power of our mindset. It's our life navigator. We need to program it right if we want to arrive at our desired destination.

What is one challenge you are facing in your business? What might it look like if it were easy??

Imagine. Try. Learn. Fail. Try again. Make some cool stuff. Look at how you're helping people. Let's do more of that.