Make innovation meaningful, otherwise it's simply hype

Make innovation meaningful, otherwise it's simply hype


Creating tech solutions is fiercely competitive. For one thing, there’s constant consumer and industry expectation for the next big leap forward. That leads to a nearly continuous effort to tirelessly pursue innovation. The real question is: how can we avoid innovating for innovation’s sake and instead innovate meaningfully to add real value and increase customer satisfaction?

Over the course of my career, I’ve discovered that there is a reliable formula for balancing innovation with practicality to achieve enduring success. It takes the form of a triad made up of a feasible product, a supportive ecosystem, and a robust business model. The true, undeniable value of any innovation is revealed through its core functionality and its staying power, well beyond initial market hype. For innovators, the goal has to be clear: create solutions with obvious, unambiguous benefits to users that address real, expressed and sometimes unexpressed frustrations.

Innovation must be relevant to be valuable, not just impressive or novel. Once the initial fanfare fades, a product's intrinsic value needs to speak for itself—and, even more importantly, users and organizations need to be eager to listen.


A blueprint for lasting product adoption

If we take the formula apart and consider each element in turn, we start with a definition for the device or tech solution. A new concept or product must be feasible—practical, cost-effective, and valuable in real-world application. It’s the first critical assessment needed to determine whether an innovation can transition from imagination to reality—and widespread adoption. Products that fail to meet these criteria almost always risk becoming inaccessible, no matter their potential.

Once we establish feasibility, the focus shifts to the ecosystem—a carefully curated network of services, software, infrastructures, and partnerships, each playing a vital role in the product’s continued success. It's not enough for a product to stand alone. This ecosystem is the lifeblood of any technology, because it provides the integration needed to support users and businesses in a complex market. Without this, even the most promising innovations can be isolated and ultimately untenable.??

Consider the tale of the Sega Dreamcast. Released in 1999, it was ahead of its time with features like online gaming. However, it couldn't compete with Sony's PlayStation 2, which boasted a more extensive game library and a more robust third-party developer ecosystem. Despite the Dreamcast’s initial success, it serves today as a reminder that longevity is reserved for those who can pivot with the times and keep up with user preferences.?

Finally, the capstone of this strategic triad is the business model. This blueprint defines how an innovation generates value and sustains a market position—and a point of differentiation. A compelling business model aligns with customers' needs and expectations, ensuring profitability and scalability. It acts as the engine that propels the technology forward, navigating the complexities of market cycles and user demands. But it also allows the innovator the income it needs to continue to innovate into the future.

In concrete terms, this includes everything a business needs to account for to make their product as enticing as possible for potential customers. From cost-effective manufacturing at scale to efficient and reliable supply chain navigation to post-purchase support and servicing, a sound business model affirms a customer’s decision to choose, say, the slightly more expensive option that offers better warranty coverage. It all boils down to the value a customer believes they are receiving.?

That’s why, at Lenovo, we take painstaking efforts to ensure that there’s a quality piece of technology to meet the needs of a broad range of customers, whether it's the Lenovo Yoga Pro 9i ? laptop if you need AI-powered creativity for work or fun, or the Lenovo ThinkBook Plus Gen 5 Hybrid if you want the productivity of a full-sized Windows laptop and the portability of an Android tablet in one versatile device.


The litmus test: what are the questions to answer when innovating?

The litmus test for any technological advancement is straightforward—does it deliver its promise? Can it be used with ease? Does it seamlessly integrate into the user's life and work, solving problems almost intuitively? When technology can affirmatively answer these questions, its trajectory towards success is not a matter of if but when. However, suppose you cannot answer these questions clearly and concisely. In that case, you’re missing an essential element of the blueprint. A diligent market analysis and commitment to user-centric design will help you navigate your blind spot.?

There’s no denying that we are standing at an inflection point in technological progress. Take the evolution from DOS to Windows in the PC market, a transition marked by an increasing focus on user experience and an expanding software and peripherals ecosystem. Over four decades, we've seen PCs transform from rudimentary tools to sophisticated partners in our daily lives. The emergence of generative AI sets the stage for a seismic shift in how we interact with our devices. Engineers at Lenovo are already making the PCs of tomorrow to incorporate AI, making them inherently AI-driven and offering unprecedented personalization and intuitiveness , and are very excited about the AI-PC.

Lenovo's commitment to this triadic foundation—feasibility, ecosystem, and business model—ensures that the user remains at the center of the computing experience as we navigate complexity and deliver further innovation. This is the path to creating the next generation of technology that will capture the imagination and stand the test of time as indispensable tools that enhance our daily lives. The devices of tomorrow will meet and redefine expectations, crafting a future where technology serves with precision and personalization in ways we never even imagined.

Nima Baiati

Executive Director/GM, Cybersecurity Solutions | Award Winning Cybersecurity Executive | AI | P&L Owner | Innovation Leader | Venture Advisor | M&A

9 个月

Great insights, Daryl.

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