Make It Fun | Radisson Blu
The Hotel Duck That Made People Smile!
What does a little rubber duck have to do with brand loyalty? This story will quack you up!
Radisson Hotels realized business travelers spend most of their time in their rooms. To add some joy, each room had a playful rubber duck and a note: “Take me home or mail me to a friend.” Guests loved it. Ducks traveled the globe, spreading smiles and Radisson’s brand image. This simple, fun gesture transformed the hotel’s stiff corporate image into a playful and memorable one.
Moral: Fun fosters loyalty. A touch of whimsy can humanize a brand and make it unforgettable.
Marketing Definition Embedded: Viral marketing occurs when customers share experiences organically, increasing brand awareness.
My Explanatory Video in Arabic: https://www.dhirubhai.net/posts/omarsamy_marketingabrshortcuts-marketing-branding-activity-6984897304923107328-v1YR?utm_source=share&utm_medium=member_desktop
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