Make failure your friend

I recently interviewed Richard Turner, a self-proclaimed expert in failure on why failure is inevitable and why it’s also very important.

Failure is one of those topics where there’s a big gap between knowing and doing. Rationally we know that it’s OK if we are doing our best, to fail, because by failing we learn valuable lessons that lead us to success in the future.

Yet, failure is not rational. Failure is highly emotional. Remember the last time that you failed at something that was important to you. How did it feel? Most likely it felt horrible. I know that if I’ve failed badly I almost can’t bear to talk about it and dissect it until a bit of time has passed and the pain has resided.

However, as Richard pointed out, it’s the ability to talk about the failure when you are still feeling it that has the potential to lead to the biggest learning. Like with many things its easier said than done, you need to have people to talk to in confidence about failure and work in an environment where you don’t fear the repercussions of failure.

Here are my eight take-aways from the interview

Make failure your friend and work on reframing your mindset on how you view failure. It’s not the enemy to be avoided. If treated with respect, failure can be your friend.

Tell stories of the failures in your organisation to help others learn. Tell stories to all your audiences, customers, supporters, internal teams. The learning from failure is more readily remembered and more importantly implemented as a story than facts and figures.

Set a BHAG. A Big Hairy Audacious Goal. This goal works best when it is organisation wide, however, if setting the organisation’s BHAG is not in your remit set your team one – or set an individual one. Setting a BHAG forces you to think differently. If your goal is to double sales you approach the task very differently than if your goal is to increase sales by 5%. A BHAG also shifts expectations. You are all working to smash your BHAG, however, if you fall short, it’s highly likely that you will have done better than the 5% incremental change.

Like Oscar Wilde said; ‘Shoot for the moon. Even if you miss you’ll land amongst the stars’

Give yourself and your team permission to fail. This is also easier when you have a BHAG. You can’t just tell people they have permission, you have to lead by example. For example, you might share learning from failure as a regular agenda item at team meetings. Everyone should have something to share, after all, if no one is learning from failure they are not pushing themselves hard enough to reach that BHAG. BHAG’s don’t just achieve themselves.

Go for a walk. The single best way I’ve found to clear my head, think straight and be more creative is to go for a walk. It can help you think through problems or if you take a colleague it can help you talk through problems.

With hindsight, Hindsight is a great thing. If I could choose a superhero power I’d be ‘Hindsight Hero’. EVERYTHING is easier with hindsight but we don’t have a crystal ball so the best we have is learning from failure. Your learning from failure is someone else’s hindsight – but only if you’re brave enough to share it.

Back to mindset. Start to frame problems in a more positive way. Rather than ‘This doesn’t work’ or ‘We tried that and it didn’t work’ ask ‘How might we make this work?’

And finally, construct your failure resume. List your career steps from the failures that have led you to where you are now.

The interview with Richard Turner can be watched at the Lucidity Network which is a pick and mix of online and offline learning and connection to a dynamic network of people that can help you. We’re open for new members a few times a year. Join the Lucidity Community Facebook group to get in the Lucidity groove for clearer thinking and better results and be the first to hear when the Lucidity Network is open for members.