Make emails your superpower

Before we start, have you RSVPed for the upcoming live webinar on June 5th on the topic 'B2B Marketing in the AI Era - The Present and the Future?'

If not, this is the time.

The session will cover:

• 10+ applications of AI in B2B marketing
• Live demos of a few AI tools for marketers
• Whether AI is worth the hype?
• Finally, what the future of AI-led marketing looks like

RSVP now using this link. You can also click the banner to register.

Now to this week's content.

Let’s admit it. Most B2B emails look the same.

A lot of them have large chunks of text that no one wants to read. A vast majority of them go something like this:

“Hi {first name},

My name is John, I am the {sender designation} at {sender company name}. I am reaching out………”

Ugh!!! Boring!!

Whether the email is from a B2B business or a B2C business, recipients want to be educated, entertained, or given an offer valuable to them. And text-based emails have become outdated for all of these.

Not that they don’t work. They just don’t look cool anymore. They don’t help you stand out among the noise.

What if there is a better way to do this?

Introducing video emails.

Video emails are an excellent tool for:

• Increasing the engagement on your emails.
• Building a better connection with your customers and prospects.
• Giving a more personalized touch to your emails.

Using a specialized tool for video emailing helps you send emails at scale. It also gives the necessary analytics at a consolidated level. A dedicated video emailing tool also helps to improve your deliverability compared to embedding videos using an ordinary email automation tool.

Some of my favorite video emailing tools are:

1. Bonjoro
2. Lemlist
3. Hippo Video

Check out the below video from Bonjoro to learn more about how video emailing works.

Most of these tools also come with out-of-the-box integrations with popular marketing automation platforms like HubSpot or Salesforce. This makes it easy for you to organize your leads.

With increased open rates, higher engagement, and better response rates, you will make your email marketing efforts more effective - leading to faster growth in comparison to using an old-school and boring method of email marketing.

That’s it for the week. Did you love the hack? Let me know what you think in comments.

Article of the week

Zero Click Content – How To Leverage It In The Era of Dark Social

Video of the week

Leverage marketing to grow your B2B business

Want to grow your B2B business with innovative marketing tactics? Check out Skalegrow, a new-age B2B marketing agency that will help you implement marketing strategies that align with your business goals. Write to us at [email protected] to know more.