Make Creativity Count
Perspective:
Clients don't respect creativity. They respect what creativity can do for their profits.
If you don't make that clear, you're just the "design person."
Action:
When presenting creative work focus on demonstrating how it directly contributes to the company's bottom line—such as increasing revenue, improving customer engagement, or solving specific business problems—rather than emphasizing the creative process or aesthetics alone.
Highlight measurable outcomes and benefits, positioning yourself as a strategic partner.
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Nick Hammond
Fractional Design & Marketing ←if you need an extra hand with deep experience, join my waitlist.