MAKE CONTENT THAT WORKS FOR YOUR AUDIENCE, NOT FOR YOU

People want the content they consume to give them value, teach them something, help them improve, what they don’t want is content that forces sales down their throat. They also like to consume the content on their channels, not just where you want them to consume it, so help to remove the friction, start posting your content natively in different places so they can begin to become fans of your brand in different places.

The fact is, we live in a content based world, where everyone likes to consume things in their own way. Newspapers, radio, tv, social media etc. are all different platforms for people to see your value based content. However, the business that puts 100% of their effort into just one channel in my opinion is the one that will eventually fall behind the rest of the leaders in their industry.

Those businesses that understand the idea of friction in content will truly succeed. 

WHAT IS FRICTION

This is when you create only one style of content, or even worse one style and only put it in one place. For example as this post points out, you’ve written an amazing blog, and it’s on your website, but, as I say to clients and when doing my talks, “WHAT IF I HATE READING STUFF”….The fact of the matter is I do, most books I read are in audio format each year, I consume more podcasts than anything else etc. and that’s just me. Some people want to consume by video, some by pure static visuals, some by audio etc.

The business that gains the attention, and continues to grow on social platforms and more so on mobile devices is the one that will win……learn to remove the friction with your content and keep posting on a regular basis.

To find out more, I’m more than happy to have a chat, or you can just check back on my older content and have a read…..but, start removing that friction today as a brand.