Make the Connection with 5 Ways to Empower Women on LinkedIn Vol. 19

“Think like a queen. A queen is not afraid to fail. Failure is another stepping stone to greatness.” ― Oprah Winfrey

In honor of Women’s History Month, a celebration devoted to the social, economic, cultural and political achievements of women, I’m sharing the best ways to give your ladies of LinkedIn a little extra love.

Why LinkedIn? Because it’s the hotspot for professional opportunities that women everywhere can access!?

I know firsthand how transformational leveraging LinkedIn can be. At the start of Covid, it felt like everyone around me was losing their job. As a single parent, I didn’t know what I would do if that were to happen to me. Needless to say, this was a scary thought to have and powerless place to be. I was determined to find a solution. With no pre-existing website, social media presence, or prospects, I turned to LinkedIn to begin establishing my personal brand and business.

With hardwork and consistency, things took off…and fast! I started using my experience in marketing management, social media, and strategy to help others become more visible on LinkedIn too. Since 2020, my LinkedIn presence alone has allowed me to go from employee to solopreneur to agency owner and get featured in major media outlets like Good Morning America, LA Weekly, and most recently The Wall Street Journal.?

And here’s what I learned – no one succeeds alone and absolutely everyone can take advantage of LinkedIn's powers!

Starting from the bottom to now accruing an audience of over 178k+, I know how important small engagements are for big successes. I’m passionate about paying this success forward by helping other women live out their dreams too.

Want to join me in the revolution of #womensupportingwomen beyond the hashtag? Here’s how…

Visibility is the Vibe:? React and Engage to Posts

LinkedIn knows how to do this right! I totally understand that life gets busy and we don’t always have hours to spend online. But the simple act of just ‘liking’ a post goes a long way on LinkedIn. What’s unique about this platform in comparison to others is that anytime you engage, whether that be a reaction or comment, that post will automatically be shown to your entire network. This means impressions!

The next time you see a post come across your feed, take two seconds to give it a thumbs up, five seconds if you want to go the extra mile with a heart, and ten seconds tops if you feel inspired to comment something supportive. Any or all of these options assist in getting more eyes on the author’s content and hey, you never know who’s watching! I loved Heather Monahan 's post yesterday of us together at LMN Summit last week!

Recommend Your Favorite Female-Founded Businesses

In a rate and review world, leaving a recommendation on your favorite female-founded business profile helps to establish their reputation and credibility. A positive review can make a huge difference for businesses when it comes to building trust with prospective clients and generating more revenue. To show some additional fan love, directly share the business’ LinkedIn page through a DM to someone you think could utilize their services with a small description of your personal experience. I had my personal branding photos redone last month by an incredible female founded business in the New York Tri- State: Tamara A Fleming of Tamara Fleming Photography.

Send a LinkedIn Love Letter

Let’s be real, on a platform as expansive as LinkedIn it can get a touch overwhelming to scroll through endless posts of achievements and accolades. This can trigger thoughts of self-doubt and imposter syndrome that lay dormant in women (in fact, recent reports showed that more than half of women admitted to experiencing imposter syndrome…especially high-achievers).?

This tells me we’re all in this together. So let’s normalize human touch connections that focus on encouragement and empowerment, versus just transactions. Don’t be shy about sending a message to a woman you’re inspired by. Let her know what an amazing job she’s doing, what content you’re loving, an article you think she’d enjoy, or simply just a “hey, how are you?”?

In the words of Maya Angelou, “people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”? A wise woman! Olivia Ganguzza it was great catching up and having breakfast with you yesterday and learning more about Liv Connections , and Michelle Bufano and it was great having coffee with you last week Michelle Bufano Business Consulting LLC !

Co-host a Panel of Powerhouse Women

Incredible things happen when you bring ambitious women into one room. Utilize LinkedIn’s live feature to bring the rising stars of your industry together to dish on the latest tips, tricks, and strategies that have propelled your professional success forward. This is not only a great way to showcase expertise, it will also increase visibility, expand networks, and encourage more women to express themselves through fearless leadership. Jessie Lizak Brianna Doe Alana Sparrow We would be a great panel together!

Female Friendships Start with a Follow

Let’s not forget the easiest way to grow a woman’s presence on LinkedIn — a follow! A simple follow will boost profile visibility, reach, and engagement. Not to mention it’s the best way to stay in the know about updates and put into practice all the above.?

I’ve met some of my best friends and business partners through LinkedIn. I can’t express enough how many quality leads you will come across if you are courageously and consistently putting yourself out there. I’d love to connect with you too if we aren’t already, you can find me here https://www.dhirubhai.net/in/melanieborden/

If you found this article inspiring, be sure to pass it along to another woman — remember, we’re stronger together! And know that at The Borden Group we’re celebrating all our female friends, clients, community members and acquaintances during this very special month and every day.

I look forward to watching and enhancing your continued success!?

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To learn more about The Borden Group, visit our website, or DM me directly on LinkedIn.

Happy Women's History Month ??

Your Marketing Consultant,

Melanie