Make The Call

by Howie Nestel

As 2023 draws to a close, business owners are presented with a prime opportunity to strengthen relationships and set the stage for success in the coming year. One powerful, yet often over-looked strategy is the simple act of picking up the phone and calling your clients.

In the digital age, where emails and text messages dominate communication, a personal phone call can make a lasting impression. It goes beyond the impersonal nature of written communication, allowing for a genuine connection in the absence of a face to face interaction. When reaching out to clients, express gratitude for their patronage, inquire about their business outlook for 2024, and don’t forget to ask about their personal holiday plans.

Closing out the year with a personal “customer touch” can foster a sense of loyalty and trust. It’s a chance to acknowledge achievements, address any concerns, and show genuine interest in their success. Additionally, it provides an opportunity to discuss upcoming business plans, enhancing alignment for the challenges and opportunities that lie ahead.

In a world where customer service and relationships matter more than ever, taking the time to connect verbally can be a game-changer. As the year concludes, seize the moment to dial in and close the year out strong while paving the way for a mutually prosperous future.