Make Batching Easy
Sophie Stardust
?? Helping entrepreneurs & authors boost profits & productivity while creating space for more joy & freedom | 22 years in design, marketing & strategy | Productivity for Profit strategy session ￡700 – DM for details
Whenever I do planning with clients, one of the top things I like to get them to do is to break their business down into subjects or categories. It makes it SO much easier to actually get a plan in place and unlocks those creative juices too.
Especially pertinent when writing a marketing plan. In fact, I don’t know how to do it more effectively than like this and I’m including a little example below to show you what I mean - in cake (of course):
SUBJECTS WE COULD TALK ABOUT WHEN IT COMES TO CAKE:
- + Recipes
- + Equipment
- + History & interesting facts
Then we could chunk these down even further:
+ RECIPES
> muffins, tray bakes, cupcakes, sponges, tortes…
+ EQUIPMENT
> bowls, ovens, decoration, training, ingredients…
+ HISTORY & INTERESTING FACTS
> ancient recipes, cakes over the years, trends, fashion, facts…
Then from these, we can create posts, blogs videos and more discussing elements in detail.
For example, if you were running a foody based group on Facebook, for each day you can assign a set theme:
- Monday = Meat
- Tuesday = Vegetarian
- Wednesday = Juices
- Thursday = Fish
- Friday = Dessert
How could you do something similar with your business?
Ideally, I like to break down the main themes into 12 months and then each of those into 4 weeks and then each of those into as many subjects as I want to share about.
Once you’ve done it you can do a little happy dance and then get on with batch creating your content! :)
If you want a hand to do this you know it’s something I adore doing so feel free to get in touch and we can spend some time together getting you all categories up! Woop!
Big love.
xx