Make 2024 Your #2020MORE
Pieter Steenkamp, PhD
Let's Brand Your Business for Success??Consultant & academic with a doctorate specialising in brand strategy ★ Consultation ★ Workshops ★ Coaching programme
About the speakers
Dr Pieter Steenkamp
* Academic at the Cape Peninsula University of Technology with main research interests in strategic brand management and brand equity.
* Published author in leading academic journals, including the highly rated Journal of Brand Management, Journal of Business-to-Business Marketing and Journal of Retailing and Consumer Services. Co-author of the textbook Services Brand Management - Building Services Brand Equity (2023) and contributor to the book The Routledge Companion to Corporate Branding (2022).
* Founder of Brand for Success, a specialist brand-building consultancy.
* Developed the Servbrand framework - a guide for building services brands.
* Visiting Professor at universities in Germany.
Dr Harlan Courtenay Alva Cloete
* Pracademic at the University of the Free State with main research interest is exploring evidence-based governance systems in the public sector with a keen interest in local government.
* Published author of South Africa Works – Everyone’s guide to understanding skills development in South Africa (2005) and Guide to effectively manage Human Resource Development in South African Local Government (2019) and several academic journals.
* Founder of Great Governance ZA, a weekly podcast dedicated to unearthing the hidden stories of excellence in local governance (2021).
* Regular contributor on local governance on television and radio
* Chairman and founder member (1996) of community radio station KC107.7 for the greater Paarl-Wellington Valley.
Looking forward to having you with us for this transformative workshop!
Let’s Brand for Success!
Pieter Steenkamp
Please share this event with your contacts of Entrepreneurs, Business Owners/ Leaders and Marketers that may benefit.
Visit: www.brandforsuccess.com
Contact me: [email protected]