Major Donor Relationships: How to Tell If You Have a Close Relationship With Your Donor

Major donor relationships can be challenging!

We find that fundraisers often don’t take the time to understand their donors’ interests and motivations. But don’t plunge into an ask until you do your homework.

Do you really know your donor? Or are you just guessing about your donor’s interest and enthusiasm for your work?

Here’s a fab guest post from our senior consultant Kathryn Gamble (she JUST got her PhD!!): 

One of my favorite movies is  Love Actually – great cast and some classic scenes. 

Remember the iconic scene where the U.S. president’s remarks about “the special relationship” between Great Britain and the United States? 

Hugh Grant, as the prime minister of Great Britain, responds,

“I love that word relationship. It covers all manners of sins, doesn’t it?”

So how does this relate to major gift fundraising? 

Let me ask you – do you think your relationships with your donors are special? 

Or is the word relationship just covering “all manners of sins” we may be making in our effort to raise major gifts?

To read the rest of the blog, click here: https://www.gailperry.com/major-donor-relationships-do-you-have-a-close-relationship-before-asking/.