Major Algorithms GOOGLE follows still now!

Thank you for the time you took to reach here. I have been researching on HOW GOOGLE VALUES EACH WEBPAGE and how does it decide to show results in the Search Engine Result Page (SERP), I will show you what I found.

As You all know google has a lot of updates and algorithms going on since the day it started. Lets see what they are,

• Google Hummingbird
• Google Mobile Friendly Update
• Google Panda Update
• Google Penguin Update
• Google Pigeon Update
• Google Payday Update
• Google Pirate Update
• Google EMD (Exact Match Domain) Update
• Google Top Heavy Update

These updates came into action year by year making advanced changes in google .

What I like to make attention to is the updates which are still active and the ones which give you rapid changes in weeks.

• Google Penguin Update - 2012 April

This update was launched to find websites buying Links from websites whose soul purpose is to deliver links and links only for becoming valuable in SERP.

This update finds websites under spams and help them in re ranking in a good way. If someone wish to remove these bad links from there website they can use Google Disavow tool.

The update also gives an idea to disavow your backlinks alternately once in a month as it helps to increase the websites value.

• Google Hummingbird - 2013 September

The update itself means PRECISE AND FAST, just like a humming bird.

This update focus on long sentence other than words on search. The result of the search will be exact match of the search you are looking for.

It considers each word in the query and combines it to show results which are the best matches for the same.

• Google Pigeon Update - 2014 July

Google is more into showing results which are close to you other than helping people to rank better in SEO.

All you have to do is to make your location enabled for google.

Inorder to get listed more into local search you can create location pages or landing pages for each country/state/district you are active in which makes the search easy.

On creating location pages make the URL'S as simple as possible for ex:- www.domain.com/kochi with a template which suits the design and the place.

• Google Mobile Friendly Update

Google has launched its Mobile friendly update tool which you can see on the link because the number of users who use Mobile vs Desktop is increasing in huge numbers.

Having a mobile responsive site is a must these days and UI and SEO plays important role in it.

The mobile responsive site doesnt have to look the same as the desktop and can be made an easy call to action.

Now go to the page and see if your website is friendly in mobiles. Dont wait cause your competitor is already on it.

• Google EMD (Exact Match Domain) Update - 2012 September

Dont mind if you already have your domain purchased, But if you are on the go to purchase a domain keep this in mind.

Find a domain which match your websites aim. Didnt get the kick ?

Lets say you are going to start a Cake shop in Delhi. Try to get a domain which sounds the same!

www.cakeshop.com, cakeshopdelhi.com etc. Make sure you have 15 characters or less in the domain name.

If you are on SEO focus on what you are doing and give some time for your results. Its google not something you can tame easily.

Thank you :)