Maintaining a Startup Culture While Scaling

As a startup grows into a larger enterprise, preserving its innovative culture can be challenging.

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If you look at 'Grab', the Southeast Asian ride-hailing and food delivery platform, you can see that it has managed to maintain its startup culture even as it grew into a major regional player.

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One of the reasons they have been able to do that is by promoting cross-functional collaboration to avoid silos. They have also been able to connect employees through collaborative problem-solving activities.

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Grab implemented these strategies through C-suite workshops, leadership masterclasses, and high-performance transformations of specific business units. The company also leveraged AI-powered platforms to teach core principles of adaptive performance and measure motivation.

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Another example is Gojek, the Indonesian super app company, that has successfully scaled while keeping its startup mentality focused on growth and innovation.

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In the case of Gojek, they have been doubling down on learning initiatives, while creating opportunities for professional development.

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Gojek has implemented a design mentorship program to facilitate cross-functional learning and build relationships across teams. This program aims to shape a culture of continuous learning and promote social interactions among designers.

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If your company has grown from a startup to a large enterprise and you have lost your startup culture during the scaling process, its time to rethink your growth strategy.

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