Maintaining a consistent and cohesive visual style
Michelle Jones
Brand Visibility Consultant | Helping brands visually showcase their excellence and attract them more business.
This week, we're diving into the importance of maintaining a consistent and cohesive visual style for your brand imagery. We will briefly?explore why this matters and?the role of high-quality imagery.?
Plus, there is an?easy task for you action which will enable you?to enhance your own brand imagery.
Why Consistency Matters
A strong brand identity is built upon consistency. When your visuals, from colours to aesthetics are unified, your audience is more likely to recognise and remember your brand. Consistency fosters trust and professionalism, making it easier for customers to connect with your story and values.
The Power of High-Quality Imagery
Blurry or low-resolution images can tarnish your brand's image. High-quality, high-resolution images exhibit attention to detail and convey a sense of excellence. Crisp visuals resonate better with viewers, leaving a lasting impression that elevates your brand's credibility. Remember to use the right size and image type for both digital and print.
??THIS WEEKS TASK...
Review your social media profiles and website. Ensure that the visuals, colours, and aesthetics align seamlessly. Replace any low-quality images with high-quality alternatives. If needed, consider hiring a professional photographer to capture your brand's essence.
If you need a recommendation for brand photographer, add a comment below and I will happily recommend ones we know, like and trust.
That's all for now. See you next week with something special that will help you build trust, loyalty and excitement in your brand!
Kindest regards
P.S Don’t forget to download your Free Brand Identity Checklist that accompanies this months Branding Bites.?
To contact Squark Design: Email: [email protected]? Phone: 01476 245052 Website: www.squarkdesign.com