Main risks and disadvantages of an online presence.
Using social media for personal brand promotion could be beneficial and can have some risks. The primary risk is to manage social capital. Between private and public audiences and personal and professional space are very blurry boundaries. Can colleagues also be friends on Facebook? What response should the person give to abusive posts? Will the comments on the position be relevant? It is cruciаl to be selective аbout the audience and build it slowly but on quality and not quantity basis to avoid that.
It is also essential to mention that managing intellectual capital is another risk. Everything that says online is challenging to erase. It is necessary to set guidelines about what information to disclose. Information that posts must be authentic and consistent across spheres, online and in other media.?Private information should not be on social media platforms.
Another risk is measuring success and progress in social media activities. The success of social media strategy depends on the resources, quality, and authenticity of messages.?However, it is important to know if it is not a waste of time.?The number of friends and followers will not fully picture how successful a person is in building his brand on social media platforms. It is also needed to consider social media monitoring tools.?Many social media monitoring tools exist nowadays, such as Hootsuite, Google Alerts, Talkwalker, and Reputology. They will help track how many valuable connections were made or progressive ideas because of social media interaction.
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Social media give a new, low-cost tool for personal branding, learning from unknown sources, and engaging in conversations with stakeholders. Defining individual and professional goals clearly defines a target audience and chooses the right social media platform to use correctly with minimum risk. Social media demands attention all the time to build a successful personal brand. It is essential to constantly create new content, post content, and engage with the audience on social media platforms. It could be time-consuming. If you do not do enough with social networks because of time, personal brand-building campaigns will suffer. The other disadvantage of social media individual brand building is that it needs time before the first results.
Strategy & Human Capital Consulting
3 年One thing to add, if I may. Today SM present a lot of opportunities and some people work there very professionally. So if you're just a single person and your primary occupancy isn't SM, it's extremely difficult to compete. Where most of us have a phone to shoot a video and, like half an hour to edit it, some others utilise a whole team and a pro camera to film the same massage. Although most refer to SM activity a personal brand creation process, in fact, it's nothing else but blogging. And that require a lot of content planning etc... which is altogether different job from what we generally do.