Mail in 2016

Mail in 2016

1. Direct mail continues to be used heavily, with a 43% share of total local retail advertising.

2. Young adults, 24 years and younger, are among the most direct mail responsive.

3. 92% of young shoppers say they prefer direct mail for making purchasing decisions.

4. An International Communications Research survey found that 73% of consumers actually prefer mail over other advertising methods.

5. 59% of U.S. respondents and 65% of Canadian respondents agreed with the following statement, “I enjoy getting postal mail from brands about new products.”

6. 56% of customers find print marketing to be the most trustworthy type of marketing.

The Bottom Line – People love to get mail! That’s right, tangible mail in their mailboxes. Even younger generations, those constantly seen on social media and email sites, like and prefer classic direct mail. Give the people what they want, and receive the benefits of this popular medium. 503-917-9171 Let me help you today with all of your printing/mailing needs.

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