A Magnificent French Wedding, How To Get a Better Interest Rate & The Ultimate Go to Market (GTM) Marketing Playbook.

Hey Readers,

This month marks some really exciting updates at Ask Marketing and I can't wait to share them with you!

Highlights included:

• Our team has worked tirelessly in crafting digital strategies for several clients we welcomed in the latter half of 2023. One of them I would like call out is Craggle , a brilliant startup that's helping Australians secure better rates on their home loans (how timely!?) We're thrilled to be a part of their journey and look forward to helping fellow Aussies save on their mortgages. Be sure to reach out to Luke Oxley - he is revolutionising the home loan industry.
• On a more personal note, we have some exciting news to share. Our incredible Senior Strategist, Lauren Ryan , recently tied the knot in a beautiful ceremony in Biarritz, France! Our warmest congratulations to Lauren. Here's to a lifetime of happiness and love! ???? Stephanie King and I were fortunate enough to travel across to France for Laurens special celebrations.

• In other news. Are you a founder looking to launch a new product or service in market? Well, whilst having some time off, I managed to finish an educational piece I have been meaning to write for some time. In the modern business world, a Go To Market (GTM) strategy is not merely an option.

It stands as the very pulse of your product launch success.

Your GTM strategy will help you navigate through market dynamics, customer needs, and technological advancements, setting the stage for success.

I cover the following 3 things:

• Step 1: Commercialisation of Your Product
• Step 2: Your Brand Marketing
• Step 3: The Go to Market (GTM) Strategy for Your Startup

Within step 3, I go into detail around how to determine whether you need a hard or a soft launch, what the difference is and how your investors will impact this decision.

To explore the intricacies of developing a robust GTM strategy, click the link above.

As always, any questions, just ask.

Ali