The Magnetism Formula

Many have said that it is better to give a person a fishing rod than to give him a fish to eat. I definitely believe in this approach, in this newsletter I will publish some golden tips and ideas I gathered while consulting and coaching for executives or business owners looking for change, and some smart things I thought worth sharing, and give you a window to change perception and thinking patterns as useful tools.

The purpose of the newsletter is to bring up for discussion among yourself some key principles in a usable way and with an emphasis on unusual application. to think out of the box. Remember: there is no right / wrong, there is what is right for you.

A big part of success belongs to the ability to identify the main thing, to know how to see the special and important things in any situation and to be creative on a practical level.

I hope this newsletter will get you out of the box and help you find the right thing you want to do now for yourself.

Shahal Ben-Ari

Tool #1

Strategy -

"Know your enemy, and know yourself. Even fight a hundred battles, you will never be defeated. If you do not know the enemy but you know yourself, your chances of winning or losing are equal. If you do not know your enemy and do not know yourself - you will no doubt be defeated In all the battles "Sun Tzu, the art of war, was written 2500 years ago.

There are many people and businesses who define a vision for themselves because they “need a vision” or because their advisor explained to them that it is important.

Most of the visions we know define the aspirations of the business and its owner to be "the best", "the leading" or "to be number 1 in the field", well, that is not a strategy.

One of the big problems today is the problem of "over-focusing" and losing opportunities as a driving force for action.

Your strategy should be based on what your customer expects and likes to get from your product, or what you want to achieve in your personal life. There is no point in aiming for another goal, to be a leader in the field, or to lead the ship of your life you need most people, to know you and of course use the product you offer. On a personal level, you need to know yourself and know how to define your desire precisely

If we focus on the business level, the task is not simple because there are many variables for the product such as: quality, service, price, distribution, design, customer desires, competitors, etc.

You have to decide and what will help you decide is your imagination and your ambitions, you know your product best, you know your limitations and your abilities, you have in mind a "picture" of your product. Your "product" may change several times in light of customer requirements and circumstances on the ground, but always start with your "vision" (vision) for the product. Remember this, Your "product" might be Yourself.

Ask yourself, suppose my business was the leader in its field and I can imagine it five years from now, at the height of its success, what would the product look like? Who were the customers? At what price etc ? this is the right place to start building your strategy from,

The more you keep asking this question every day, the more you will build the right strategy for you.

My Recommended Realated LinkedIn Learning Course on the Subject:

Strategic Thinking

Dorie Clark, Professor of Business Administration and Published Author