Be Magnetic
What's your voice?
It's something that runs through the heart of your stunning website, all your shiny social media posts, your glossy marketing materials and even that 1-minute pitch you've rehearsed for the networking event.
But have you taken the time to consider yours?
Like REALLY?
Sometimes, as small business owners, we can get caught up in the aesthetics and not give much thought to what we're actually saying and how we're saying it.
But a key to effectiveness when building a personal brand is connecting with th right people in the right way.
You may have your ideal client in mind, but is what you're putting out into the world, connecting with them?
Are you addressing your audience's problems? Shining a light on them and offering a solution that you can deliver?
?? Do you use words and speak in a tone with your copy that resonates with the right people and filters out those that aren't a great fit?
??Do you connect with those you'd love to work with, by sharing the causes, beliefs and initiatives that are passionate to you, in an authentic way?
Some things to consider over that mid-morning coffee, perhaps.
Because if you're finding that what you're putting out into the world isn't yet quite hitting the target, sure, it could be your website, your graphic design and your photography...
..but I would invite you to take a step back and ask yourself
"Is what saying and how I'm saying it magnetic to those whom I dream of working with?"
When my clients are at the stage of refreshing their personal branding photography, we schedule a discovery call, just to revisit this topic, amongst others.
The reason being is that we don't want to waste time creating images that don't have the end goal in mind.
Be magnetic. You've got this ??
