Magnetic Businesses - Ideas that work across the board by David Steel FIH
So, when we take a look at magnetic businesses, the people, and organisations we have worked with and identify what is truly effective for them in attracting new customers one of the things I love most about these ideas is that they can help attract business to a huge multinational, a husband and wife business, a law practice, an estate agent, a sustainability business, a consultant, a franchise, a retail store, hotel or any other kind of business endeavour. The ideas work across the board, and they can work for you.
Work with us to discover how people and businesses that are magnetic are making it happen on a consistent basis. You will have lightbulbs exploding in your mind as you spot the ideas that feel like a perfect fit for you. It's all good stuff believe me, but there will be particular ideas that will have you thinking 'That would definitely work for me'. 'I can easily adapt that idea to what I do' and 'I can do that right now'.
So, what's today's tip? More obvious stuff, do I hear you say?
This post focuses on one thing above all: creating the experience that spark the positive word of mouth that will drive new business to you. Then when we speak, we can talk about the attitudes, strategies and tactics that make that happen.
This post is about what customers say about you. It's not what you say about you. That's another post, in fact we've a whole function in our business to deal with marketing, websites and what you should say on social media. That's all part of the mix, and posting and tweeting, and linking online with customers is fine, but it's not the focus of this post.
This post is about what matters most - the stories that your customers tell about you, not the stories you tell about yourself. Today's priority is to urge you to reflect on the experience you create that cause your customers to boast about your products or services.
It's not just important. It's the most important magnetic factor in your business success. This is about what the marketplace tells us is happening. Here's a sprinkling of the data:
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Becoming magnetic is a way of thinking about your business so that the work you do, the products you make and the service you deliver to your customers are no longer separate from your marketing. They are your marketing.
Please take special note of the statistic above: 81% of online consumers' purchase decisions are influenced by their friends' social media posts. Not what the business says on social media, but what customers say about their business on social media. That's today's point. That's the point that so many people in business miss.
Are you spending too much time and thought about what you post on social media, and not nearly enough time understanding the data and improving performance that will positively affect what your customers post about you on social media?
When you work with us, we'll take a lot of different approaches and look at allot of different perspectives on what is takes to become magnetic. We will show you companies, businesses, people, and organisations that are seemingly completely unlike you or your business. But they will offer unparalleled lessons in being magnetic that you can adapt and use immediately to attract business.?
At the end of a conversation, I will leave you with some questions designed to provoke thought and action. The questions are deigned to be useful if you simply ask them just of yourself, but you'll see that they use the pronoun 'we' to encourage discussions with your team.
Remember where I am going with all of this. I am offering a free, no obligation conversation to look at what magnetic companies do, which you can do, to attract business. Remember that the key is what your customers say about you to others. You will create the experiences for them that will drive positive word of mouth, which is the most powerful magnet for a business ever known.
When you are ready, DM me, and I will schedule a call.
DS?