Magnesium alloy revolution: Canon, Nikon, Sony build best cameras ever

Sahit Muja: Magnesium alloy represents a revolutionary step forward to a record high-strength, low-weight metal alloy. Albanian Minerals is working with major companies in magnesium industry in order to utilize over 20 billion tons of magnesium reserves.

The Canon camera cost is $6499.00 , Nikon D780 will cost somewhere between $2000 to $2,200. Sony a7 III cost $2000.

Sony a7 III Mirrorless Camera has a robust magnesium alloy body with dust- and moisture-resistant design so you can shoot outdoors without worry. 

The Nikon Corporation to announce the release of the Nikon D780, a Nikon FX-format digital SLR camera with magnesium alloy.

Nikon D780 is a high-performance digital SLR featuring a number of superior functions inherited from professional models, starting with its advanced autofocusing (AF) system for which 51 focus points have been adopted for viewfinder shooting. Additionally, the D780 is Nikon's first digital SLR employing the hybrid AF system for live view mode used by Nikon Z series cameras. This further demonstrates the next step up in AF performance with both viewfinder and live view shooting.

The 51-point AF system utilized with viewfinder shooting, that uses phase-detection AF technology, inherits the AF algorithm from Nikon's flagship D-SLR model — the D5 (released in March 2016). The algorithm, together with other innovations, is optimized for the D780 to achieve greater subject detection and tracking performance. The D780 is also the first Nikon digital SLR to utilize focal-plane phase-detection AF. The hybrid AF system, which automatically switches between focal-plane phase-detection AF and contrast-detect AF in accordance with the situation and conditions, covers approximately 90% of the frame when used with live view photography and movie recording. This applies both horizontally and vertically, with 273*1 focus points. In addition to demonstrating smooth and precise tracking performance while movie recording, the hybrid AF system supports Eye-detection AF*2, which automatically detects human eyes with still photography, greatly increasing flexibility with portrait photography. The D780 makes smooth and natural autofocusing possible with a wide variety of scenes — whether using the viewfinder or the monitor to frame stills and movies.

The camera features an effective pixel count of 24.5 million pixels, and utilizes a backside illumination CMOS sensor that is itself equipped with focal-plane phase-detection AF pixels. This, used in combination with the EXPEED 6 image-processing engine, realizes excellent high-sensitivity performance at the maximum standard sensitivity setting of ISO 51200. Even at higher sensitivity settings, noise is effectively reduced to preserve sharp and clear images. The D780 also supports recording of 4K UHD movies with high dynamic range utilizing the HDR (Hybrid Log-Gamma) standard. Shutter speeds of 1/8000 s to a minimum of 900 s (15 min.)*3 can be specified. In addition, the camera's buffer has been expanded to enable capture of approximately four times as many shots in 14-bit lossless compressed RAW (up to approx. 68*4) with a single burst of high-speed continuous shooting at approximately 7 fps*5 as was possible with the D750.

The D780 is a camera that will inspire those looking to demonstrate their creativity in a variety of ways to be even more creative through the great diversity in its capabilities — from the ability to photograph rapidly moving subjects, to portrait photography utilizing Eye-detection AF, and recording of HDR (HLG) movies that exhibit rich tones and gradations.

The D780 is the first Nikon digital SLR for which focal-plane phase-detection AF has been adopted. This represents a tremendous evolution in AF performance with live view photography and movie recording. The hybrid AF system, which automatically switches between focal-plane phase-detection AF and contrast-detect AF in accordance with the situation and conditions, covers approximately 90% of the frame, both horizontally and vertically, with 273 focus points. This makes it easy for the camera to focus on subjects at the edges of the frame. The D780 also supports Eye-detection AF, with which the camera accurately recognizes human eyes even when the person is moving, when using the live view photography in auto-area AF mode. This ensures certain focus on the subject's eyes with portraits and the like, allowing the photographer to comfortably concentrate on framing their images. What's more, AF speed* and AF tracking sensitivity with movie recording can be adjusted, enabling smooth autofocusing in accordance with the creative intention.

An effective pixel count of 24.5 million pixels and a backside illumination CMOS sensor, itself equipped with focal-plane phase-detection AF pixels, have been adopted for the D780. This, in combination with adoption of the EXPEED 6 image-processing engine, realizes excellent high-sensitivity performance at the maximum standard sensitivity setting of ISO 51200* with optimal balance between preserving sharpness and clarity, while effectively reducing noise, even at high sensitivities. The camera is also capable of recording not only full-frame 4K UHD/30p movies, but also full-HD/120p movies. Further, high dynamic range (HDR) movies can be recorded using the hybrid log-gamma (HLG) standard during 10-bit HDMI output, producing beautiful video with rich tones and gradations that faithfully reproduce every detail in high-contrast scenes, all without post-recording color grading.

Canon EOS-1D X Mark III

According to Canon ; The ultimate magnesium alloy EOS is here, making way for a new era in autofocus speed, accuracy and precision – the EOS-1D X Mark III. Offering the highest level of performance an EOS DSLR has ever possessed, the EOS-1D X Mark III changes the game for serious photographers around the world, boasting a powerful new 20.1 Megapixel Full-frame CMOS sensor, combined with a cutting-edge new DIGIC X image processor, for truly outstanding stills and video. Track subjects with incredible focus using the new 191-point AF system – including innovative new Head Detection AF technology (EOS iTR*1 AF X) – along with faster continuous shooting speeds of up to 16 fps with the viewfinder and up to 20 fps in Live View mode. The EOS-1D X Mark III camera is also our most powerful DSLR for video to date, equipped with 4K 60p video capability, plus the option to shoot 5.5K RAW video or 10-bit 4:2:2 video with Canon Log, recorded to a CFexpress card in either or both of the available dual card slots. And, with built-in Wi-Fi?*** for the first time ever in an EOS-1D series, this revolutionary, dust and weather resistant camera offers the connectivity to share photos and videos with clients, colleagues or family from virtually anywhere. The EOS-1D X Mark III – raising the bar on pro DSLR quality and performance.

Sahit Muja