MagicLinks B Corp Re-Certification

When MagicLinks first became a Certified B Corp in 2020, we joined a community of like-minded companies dedicated to balancing profit and purpose. We also became the first and only B Corp-certified social commerce company. For me, this wasn’t just a corporate milestone – it was a personal celebration of our commitment to harnessing our business for good.

Four years have gone by quickly, but in that time we’ve:

·? Established a 30% diversity casting requirement for every campaign, allowing us to lift up underrepresented creators and engage new audiences. We’ve met or exceeded that goal on every campaign.

·? Developed Sustainability Ratings to add more transparency around our brand partners’ commitment to environmentalism.

·? Supported the causes closest to our team members’ hearts through donation matching and volunteer opportunities

With MagicLinks recent B-Corp recertification, I’m excited to reaffirm our commitment to being a force for good with even greater enthusiasm and clarity.

Why?

Because our actions, both big and small, have the power to drive meaningful change. From the creator content we enable to the brand partnerships we form, we are dedicated to making a positive impact on our community, our industry, and our planet.

This certification isn't just about meeting criteria; it's about challenging ourselves to be better, do better, and lead by example.

To our incredible team, partners, and creator community, thank you for being part of this journey. We are proud to be part of B Lab as a YPO CEO. Let’s keep making a difference together!

https://www.bcorporation.net/en-us/find-a-b-corp/company/magic-links/