The magic of storytelling: What branding & personal stories have in common
?? Ever reflect on why certain brand stories tug at your heartstrings? Or why we're so engrossed in sharing stories from our own life?
Join me in this edition of "Tethered to the Customer" as we delve into the realm of storytelling, its power over our decisions, and its mirror to our personal narratives.
?? Why stories captivate us
Since ancient times, humans have been captured by storytelling. They're not just tales... they’re common experiences.
Stories make complex concepts relatable and foster an emotional connection that transcends culture.
? Brands that connect
In today's crowded market, products that tell a story don't just sell; they resonate deeply on an emotion level. They don't market features; they share experiences, making consumers part of their unfolding saga.
Take Vegemite, for example.
Almost every Aussie has a jar in their pantry.
But what makes this yeasty spread more than just a breakfast staple?
Its story.
Rather than focusing on the product's unique taste, Vegemite's campaigns over the years have painted it as a symbol of Australian identity.
It's counterintuitive – celebrating the story over the (somtime polarising) taste, yet it worked wonders!
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?? Our personal tales and brand stories
Think about it.
When recounting events from our lives, don't we all want to be the hero of our story? Brands tap into this innate human desire.
When a brand story resonates with us, it's because it echoes aspects of our personal beliefs or the stories we aspire to live.
?? Telling a story that sticks:
?? A few things to think about...
Till our next edition of "Tethered to the Customer" ??
Stories aren't just for bedtime; they shape perceptions, choices, and legacies. Make yours count.
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Helping Impact Founders build sustainable businesses
1 年"Craft narratives that are genuine and relatable". I need to print this out and put it on my wall. Sometimes we're so caught up in the features and value props that we forget to tap into what they unlock in our users.