The magic pill called LinkedIn

People always want quick fixes. Like a magic pill we swallow and suddenly our problems dissolve.

I can’t give you a magical tincture to drive your sales revenue but I can share with you 3 LinkedIn strategies which you can apply right away to break through the noise, get access to your stakeholders and position yourself as an industry expert. 

Interested? 

Let's first talk about expectation management. It's not like you can allocate an x amount of budget for social media to your marketing guy and hope

• Clients will stand on your doormat buying your complete inventory because you share your latest product launch on Twitter.
• Millennials will knock on your door wanting to work for you because you are the cool employer who posts pictures of your staff playing table tennis on Instagram.
• The entire world and even your friend's neighbor recognizes you doing groceries in the supermarket because your brand and face is suddenly well known from all your YouTube ads.

Sorry to disappoint, this won't happen. Believe me. It takes time, effort, consistency, quantity and quality. Unless you are Gary Vee and you nail your content every damn single day.

Warning: Only continue reading if you promise me to implement at least one of them, otherwise you are wasting your time reading.

Pinky Promise? Okay then let's go!

1. Change your LinkedIn profile from a boring resume to your online business card. Share personal insights, demonstrate your professional expertise by validating your skills and achievements. It’s time to work on your credentials to be seen as a thought leader, not a salesperson!
2. Create and share content that gets your customers think differently about their current situation. Bring up their pain points, connect them to your personal experience and use storytelling. Make others excited to talk to you!
3. Stop hunting clients, let them come to you. Receive targeted messages from your buyers. Do your homework before meetings, screen decision makers beforehand, connect with them and understand how they are positioned in their network. The information is all available to you, use it - to your advantage! 

Stop repeating what other talk about like it was a disease ?the buyers journey has changed blabla digital transformation“.

Change your mindset, think prevention by being pro-active instead of re-active.

Which of the three mentioned strategies will you adopt today?

Comment below, I am curious :)

Have a great start of your week,

Fran