The Magic Of Meaning

?

I would like to commence this second instalment of our 4M series by posing a philosophical question: What is the essence of "meaning"? Is it a matter of terminology, signifying the significance of a subject under scrutiny, or perhaps, an exploration of the "why" behind it? Regardless of how one chooses to dissect it, meaning serves as an indispensable epistemic tool, offering a clear path to progress in any endeavour.

In the realm of business, where discussions are often dominated by profit margins and bottom lines, it is easy to overlook the intangible yet formidable force of "MEANING." I would assert that within the 4Ms framework, meaning is a pillar that is frequently misunderstood or challenging to attain, particularly in the context of running a business. Drawing from my personal experiences, meaning stands as a fundamental component of the 4Ms framework—the internal cultural operating system that has brought great clarity to our pursuits at Moniepoint Group .

The renowned Austrian psychiatrist and Holocaust survivor, Viktor Frankl, once remarked, "Life is never made unbearable by circumstances, but only by a lack of meaning and purpose." While spreadsheets and strategies often hold sway in the business world, let us take a moment to acknowledge a subtle truth: meaning is not a mere abstract concept; it is a formidable determinant capable of transforming the ordinary into the extraordinary and the mundane into magic.

So, what exactly is meaning?

Meaning revolves around discovering purpose and significance in our actions, whether we are employers or employees. It represents the profound realisation that our choices, decisions, and contributions hold significance, not only for ourselves but for the greater good as well.

There are moments in our journey when we may feel reluctant to push forward or engage in our work, even if we are deeply passionate about it. This underscores the notion that passion alone is insufficient to sustain us. During these challenging times, it is meaning that provides the impetus to persevere. Meaning serves as the driving force that sustains my passion and keeps me motivated, even in the face of adversity.

The Role of Meaning in Our Company

Building and managing a company is far from a casual endeavour; it is a perpetual process that demands ongoing dialogue and negotiation with one's core values. Embracing the 4Ms framework and discovering meaning and fulfilment through the work we do at Moniepoint has made this journey less arduous and more gratifying for me.

Incorporating the "Meaning" dimension into our company's culture and values has been nothing short of transformative. Allow me to shed light on how we infuse the essence of meaning within our organisation:

• Shared Vision: We firmly believe that meaning begins with a shared vision. When individuals genuinely share a vision, they become interconnected. This sense of connection helps us better understand why we exist— our raison d'être. Our vision extends beyond mere financial considerations and embraces the broader purpose of how our products and services positively impact the lives of our customers, dedicated employees, and society as a whole.
• Workforce Involvement: Our team members are not mere cogs in the corporate machinery; they represent the core and the very heartbeat of our mission. We consistently foster an environment in which every individual comprehends their role in fulfilling our greater purpose and contributes meaningfully toward ensuring financial well-being for all stakeholders. Our workplace is not just a place of labor; it is a space where we thrive and grow together.
• Customer-Centric Approach: Meaning is not a one-way street; it encompasses our relationship with our customers as well. We do not merely sell products; we craft solutions that authentically enhance lives, generate prosperity for businesses, and elevate the dignity of individuals. By taking the time to understand the needs and aspirations of our customers, we create products and services that resonate deeply and make a meaningful difference. Our approach is not transactional; it is about nurturing enduring relationships.

The Ripple Effect of Meaning

It has been truly heartwarming to witness how embracing meaning within our organisation has initiated a remarkable ripple effect that extends beyond the confines of our business. Our commitment to meaning has led to:

• Attracting like-minded partners: By prioritising meaning, we have naturally drawn partners who share our vision and values. These collaborations have yielded more substantial and sustainable outcomes. Meaning acts as a magnet for positive change, exemplified by our partnership with Nithub and University of Lagos to bolster Nigeria's tech talent development.
• Boosting motivation: Meaning is not merely a concept; it serves as a potent catalyst for creativity and innovation. As our team members recognise the profound impact their work has on the world, they are naturally inspired to explore new horizons and conceive innovative solutions that push the boundaries of what is possible. It transcends mere target achievement; it involves surpassing expectations. Meaning also serves as an unwavering source of resilience during challenging times. When we remember why we do what we do, we find the strength and determination to weather turbulent periods with grace and unwavering commitment.

For us, meaning isn’t merely a checkbox to tick; it’s a guiding principle deeply etched into the DNA of our organisation. It serves as a constant reminder that success isn’t solely measured in material terms but rather in the positive impact that we indelibly etch on the lives of individuals, the communities we touch, and the world at large.?

As we continue to grow and evolve, let us always remember that meaning isn’t just an abstract concept; it’s the solid bedrock upon which our success and legacy are built. It’s our North Star, guiding us towards a future filled with purpose, fulfilment, and lasting positive change.?